Booyah Base

"All the coolest Inklings hang out at this mall. But watch out…the shopkeepers might not sell to you if you don't meet their high standards."

- Splatoon's official website

Booyah Base is a mall in Inkopolis Plaza. It is comprised of a variety of shops in which players can purchase the several types of gear available in the game.

Ammo Knights


Ammo Knights is a weapon shop run by Sheldon, a Horseshoe crab. It can be accessed from Booyah Base. Here, players can purchase weapons with in-game Cash earned in multiplayer matches and amiibo challenges.

Ammo Knights sells weapons of all weapon classes: blasters, chargers, rollers, shooters. It also features a Testing Area to experiment with potential purchases.


 * For a list of purchasable items, see Main Weapons

"Hello, hello! What kind of weapon are you in the market for?"

- Sheldon upon entering the shop

"Thank you! I know you'll give it a good home. Remember-tap Equip on to change weapons!"

- Sheldon after purchase

"I'm afraid you're lacking in the funds department… I can't part with my babies for less than they're worth!"

- Sheldon (US) on not enough money

"I'm afraid you don't have enough money… I can't part with my babies for less than they're worth!"

- Sheldon (EU/AS) on not enough money

Cooler Heads


Cooler Heads is a headgear shop run by Annie and Moe. It is located in Booyah Base. Here, players can purchase headgear with in-game Cash earned from multiplayer matches and amiibo challenges.


 * For a list of purchasable items, see Cooler Heads

"Oh, um...hello. (Moe: GIVE US YUR CASH!)"

- Annie and Moe upon entering the shop

"Thanks, um, a lot! Y-you know you can tap Equip on to swap out your gear, right? (Moe: YOU'LL BE BACK!)"

- Annie and Moe after purchase

"Ahhhh... I'm awfully sorry, but… it looks like you don't have quite enough money.. (Moe: BRING US CASH!)"

- Annie and Moe on not enough money

Jelly Fresh


Jelly Fresh is a clothing store run by Jelonzo. It can be accessed from Booyah Base. Players can purchase clothing here with cash earned in multiplayer matches. Like all stores, the merchandise changes every day.


 * For a list of purchasable items, see Clothing

"Please to the shopping!"

- Jelonzo upon entering the shop

"Thanks for the buying! You are touching the for equipping of your gears."

- Jelonzo after purchase

"This is being the awkward… You are needing more of the monies."

- Jelonzo on not enough money

Shrimp Kicks


Shrimp Kicks is a shoe store owned by Crusty Sean. It sells shoes that can be purchased with cash from Multiplayer matches.


 * For a list of purchasable items, see Shoes

"What up, squiddo?!"

- Crusty Sean upon entering the shop

"Nice doin' business with ya! Tap Equip on to switch your gear, aight?"

- Crusty Sean after purchase

"You're a little short on cash, squiddo."

- Crusty Sean on not enough money

Profiles and bios
"Upgrade your weapons for more splatter power. You'll take a three-weapon set into every battle, so choose wisely."

- Splatoon's official website

"Get the freshest threads from the hottest brands here. Shopping tip: Merchandise changes every day, so check back often!"

- Splatoon's official website

"If you can put it on your head, you'll probably find it here. Shopping tip: You can see each item's main ability before you buy it by tapping the Ability Guide on the GamePad."

- Splatoon's official website

"From hi-tops to work boots, this shoe shop has you covered. Shopping tip: You'll earn coins to spend in stores by playing online. The better you do, the more you can earn!"

- Splatoon's official website

Testing Area
When browsing the Ammo Knights store, the player is given the choice to test out any weapons that are on sale in the special Testing Area. The area features ledges to climb up to, dummies with varying amounts of health to test damage output, and lines to judge distance and range.

Trivia

 * "Booyah Base" is a play on the word "bouillabaisse," a type of fish stew.
 * Booyah Base draws inspiration from Shibuya, a Japanese city.
 * "Ammo Knights" is a play on the word "ammonite," which is an extinct type of marine mollusk.
 * Jelly Fresh is a play on the word jellyfish.
 * The word "Ebisu" in the store's Japanese name seems to come from the Japanese god of fishermen and luck, Ebisu.
 * When the player switches between shops with ZL and ZR, the shop they switched to will shake, and the merchants will react to this.
 * The background music of the Booyah Base will change depending on which store the player is in.
 * If the player is in Cooler Heads, the melody of the music will become louder than the rest of the music. This is because the store's merchandise corresponds with the upper part of the Inkling's body.
 * If the player is in Jelly Fresh, the percussion pieces of the music will become more audible. This corresponds with the store selling clothing, which is the middle part of an Inkling's body.
 * If the player is in Shrimp Kicks, the bassline will become more audible. This is because the store's merchandise corresponds with the bottom part of an Inkling's body.