Brand

"There are various different brands of gear, and oddly enough... each brand's gear takes more easily to different kinds of extra abilities! So if there's an ability you like, try getting gear from the same brand!"

- Judd

Brands are the names and logos of the makers of gear and some weapons. Most brands affect the probability of what ability gets assigned to an empty secondary ability slot of a gear; the favored ability is ×5 as likely, and the unfavored ability is ×0.5 as likely.

Trivia

 * Brands typically create a specific style of gear, such as Inkline's products, which are geared toward the outdoors.
 * Brand logos can be found on stickers and pieces of graffiti, scattered throughout Inkopolis, Octo Valley, and many multiplayer stages.
 * Bomb Range Up from is the only stackable ability without an associated brand for it.
 * Its successor in, Sub Power Up, is associated with Enperry and Toni Kensa, both of which are introduced in Splatoon 2.