Booyah Base

"All the coolest Inklings hang out at this mall. But watch out…the shopkeepers might not sell to you if you don't meet their high standards."

- Splatoon's official website

Booyah Base is a mall in Inkopolis Plaza. It is comprised of a variety of shops in which players can purchase the several types of gear available in the game.

Ammo Knights


Ammo Knights is a weapon shop run by Sheldon, a Horseshoe crab. It can be accessed from Booyah Base. Here, players can purchase weapons with in-game Cash earned in multiplayer matches and amiibo challenges.

Ammo Knights sells weapons of all weapon classes: blasters, chargers, rollers, shooters. It also features a Testing Area to experiment with potential purchases.


 * For a list of purchasable items, see Main Weapons.

"Hello, hello! What kind of weapon are you in the market for?"

- Sheldon upon entering the shop

"Thank you! I know you'll give it a good home. Remember-tap Equip on to change weapons!"

- Sheldon after a purchase

"I'm afraid you're lacking in the funds department… I can't part with my babies for less than they're worth!"

- Sheldon (US) on not enough money

"I'm afraid you don't have enough money… I can't part with my babies for less than they're worth!"

- Sheldon (EU/AS) on not enough money

Cooler Heads


Cooler Heads is a headgear shop run by Annie and Moe. It is located in Booyah Base. Here, players can purchase headgear with in-game Cash earned from multiplayer matches and amiibo challenges.


 * For a list of purchasable items, see Cooler Heads

"Oh, um...hello. (Moe: GIVE US YER CASH!)"

- Annie and Moe upon entering the shop

"Thanks, um, a lot! Y-you know you can tap Equip on to swap out your gear, right? (Moe: YOU'LL BE BACK!)"

- Annie and Moe after a purchase

"Ahhhh... I'm awfully sorry, but… it looks like you don't have quite enough money.. (Moe: BRING US CASH!)"

- Annie and Moe on not enough money

Jelly Fresh


Jelly Fresh is a clothing store run by Jelonzo. It can be accessed from Booyah Base. Players can purchase clothing here with cash earned in multiplayer matches. Like all stores, the merchandise changes every day.


 * For a list of purchasable items, see Jelly Fresh

"Please to the shopping!"

- Jelonzo upon entering the shop

"Thanks for the buying! You are touching the for equipping of your gears."

- Jelonzo after a purchase

"BLUUH. Cloth changing unpossible during the festival of the splat. Please to understanding."

- ''Making a purchase during Splatfest

"This is being the awkward… You are needing more of the monies."

- Jelonzo on not enough money

Shrimp Kicks


Shrimp Kicks is a shoe store owned by Crusty Sean. It sells shoes that can be purchased with cash from Multiplayer matches.


 * For a list of purchasable items, see Shrimp Kicks

"What up, squiddo?!"

- Crusty Sean upon entering the shop

"Nice doin' business with ya! Tap Equip on to switch your gear, aight?"

- Crusty Sean after a purchase

"You're a little short on cash, squiddo."

- Crusty Sean on not enough money

Profiles and bios
"Upgrade your weapons for more splatter power. You'll take a three-weapon set into every battle, so choose wisely."

- Splatoon's official website

"Get the freshest threads from the hottest brands here. Shopping tip: Merchandise changes every day, so check back often!"

- Splatoon's official website

"If you can put it on your head, you'll probably find it here. Shopping tip: You can see each item's main ability before you buy it by tapping the Ability Guide on the GamePad."

- Splatoon's official website

"From hi-tops to work boots, this shoe shop has you covered. Shopping tip: You'll earn coins to spend in stores by playing online. The better you do, the more you can earn!"

- Splatoon's official website

Audio
Four variations of DJ Lee Fish's song Lookin' Fresh can be heard in the shops in Booyah Base:
 * [[Media:Shop - Ammo Knights.ogg|Ammo Knights version]]
 * [[Media:Shop - Cooler Heads.ogg|Cooler Heads version]]
 * [[Media:Shop - Jelly Fresh.ogg|Jelly Fresh version]]
 * [[Media:Shop - Shrimp Kicks.ogg|Shrimp Kicks version]]

Trivia

 * "Booyah Base" is a play on the word "bouillabaisse," a type of fish stew.
 * Booyah Base draws inspiration from Shibuya, a Japanese city.
 * "Ammo Knights" is a play on the word "ammonite," which is an extinct type of marine mollusk.
 * "Jelly Fresh" is a play on the word jellyfish.
 * The word "Ebisu" in Shrimp Kicks' Japanese name comes from that of the Japanese god of fishermen and luck, Ebisu.
 * The four versions of DJ Lee Fish's Lookin' Fresh played in Booyah Base reflect each store and its shop keeper:
 * Annie's has louder treble, i.e. vocals, and minimal percussion, giving it a weaker sound in that respect. This is a reflection of her shy, detached personality, as well as the fact that she sells gear for the top part of the buyer's body, hence the emphasis on the treble.
 * Jelonzo's music is faded out except for the melody, the "center", because his gear goes on the middle part of the body. It also has many bubbly sound effects in the background, showing his bubbly and ecstatic personality as well as referencing his gelatinous species.
 * Crusty Sean's has the bass turned all the way up and emphasizes percussion, because his gear corresponds to the lower part of the body. Furthermore, the heavy beat gives it a bouncy sound, reflecting his outgoing personality.
 * Sheldon's music is more distant, showing his separation from the others as a weapons dealer. It also has static and other sounds reminiscent of a military radio, as a reference to his obsession with the military.
 * According to a developers' interview, Booyah Base was built on the land upon which Sheldon's home (and weapons shop) stood. However, it was not Sheldon but his grandfather, Ammoses Shellendorf, who owned the land.