Label

Labels are found in names of gear that share similar design or are found using a brand's mascot name in Splatoon and Splatoon 2.

Deca
Deca is a label only found on gear in Splatoon 2

This label is found in two pieces of clothing and in one piece of  headgear. The and the, being variants of each other, have both a logo on their front and back that resembles that of Zink. The has Inkling text and characters resembling Inkling numbers on its front and back as well as a logo on the sides which doesn't seem to resemble anything.

The name Deca comes from the Greek word "deka" meaning 'ten' and is usually used as a prefix in words. The label derives from the Japanese label "デカ" / "deka", also meaning 'deca'. Ten might be a reference to squids only having ten tentacles.


 * Gallery of Deca-labeled gear



Dakro
Dakro is a label only found on gear in Splatoon 2

This label is found in two pieces of clothing. The and the, being variants of each other, have a rectangular design on front with Zink's name in Inkling. This design doesn't seem to resemble anything.

The name Dakro comes from the Japanese portmanteau "デカロ" / "dekaro" which is a combination of the words "デカ" / "deka", the Greek word "deka" meaning 'ten', and "ロゴ" / "rogo", meaning 'logo'.


 * Gallery of Dakro-labeled gear

Dakronik
Dakronik is a label only found on gear in Splatoon 2

This label is found in five pieces of footwear. The, and , being variants of each other, have all oversized soles and laces. They have an arrow around the back of the heel and a tag with Zink's name on it in Inkling. On the tongue of the shoes the same rectangular design can be found as the ones found on the and the. This could mean that Dakroniks are the shoes of the Dakro line which is supported by the fact that the first part of their names are the same.

The and the, being variants of each other, have regular-sized sneakers without laces. Similar to the previous shoes, they have an arrow around the back of the heel and a tag with Zink's name on it in Inkling and have the same Dakro logo.

The name Dakronik comes from the Japanese portmanteau "デカロニック" / "dekaronikku" which is a combination of the word "デカ" / "deka", the Greek word "deka" meaning 'ten', and the Japanese name for Zink, "アイロニック" / "Aironikku", meaning 'ironic'. Because the label refers to a pair of shoes, a 'S' is added to the name to make it plural.


 * Gallery of Dakronik-labeled gear

Seahorse
Seahorse is a label found on gear in Splatoon and Splatoon 2

This label is found in three pieces of footwear. The, the and the , being variants of each other, have an arrow on the side resembling the one found on Zink's logo as well as Zink's logo on the tongue of the shoes.

The name Seahorse comes from the Japanese label "シーホース" / "shīhōsu" which translates to 'seahorse'. Because the label refers to a pair of shoes, a 'S' is added to the name to make it plural.


 * Gallery of Seahorse-labeled gear

Hi-Horse
Hi-Horse is a label found on gear in Splatoon and Splatoon 2

This label is found in four pieces of footwear. The, the , the and the , being variants of each other, have an arrow on the side resembling the one found on Zink's logo as well as Zink's logo on the tongue of the shoes.

Similar to the Seahorse label, the name Hi-Horse comes from the Japanese label "シーホースHi" / "shīhōsu hai" which translates to 'seahorse hi'. 'Hi' refers to the shoe being a High-top. Because the label refers to a pair of shoes, a 'S' is added to the name to make it plural. Seeing the similarities in the name of the labels, both in English and Japanese, the Hi-Horses could be the High-top variants of the Seahorse line.


 * Gallery of Hi-Horse-labeled gear

King
King is a label only found on gear in Splatoon 2

This label is found in two pieces of headgear and four pieces of Enperry clothing. The has the latter half of the text found in Enperry's logo on its front. Similarly, the front of has this as well but featuring a crown on top of the text. Enperry's full name in Inkling can be found on the underside of the bill.

The has Enperry's logo on the front and numbering in Inkling can be found on the left sleeve and back. Like the King Facemask, half of Emperry's name can be found on the right sleeve. Similarly, the front of and  have Enperry's logo on the front as well but also half Enperry's name featuring a crown like the King Flip Mesh. The has a small Emperry logo with the former half of its name minus the first character while having Emperry's latter half of its name on the front.

The name King comes from the Japanese label "キング" / "Kingu" which translates to 'king'. The name is fitting seeing how a crown can be found on many of King gear.


 * Gallery of King-labeled gear

Octoking
Octoking is a label only found on gear in Splatoon 2

This label is found in one piece of headgear and three pieces of Enperry clothing. The has a red star-and-stripes design that doesn't seem to resemble anything.

The has a gold text on its front with the former half of the characters resembling those of Enperry's name while the latter half of the text seem to be original to the Octoking line. The text features a similar star-and-stripes design within the text. The front features what looks like a red octopus. On the tag on the bottom of the jersey a tag can be found with the second and third characters of the aforementioned text while a character resembling a 'H' can be seen in the same tag.

The and the, being variants of each other, have the octopus (now way bigger) and the text found on the Octoking HK Jersey. The same text without the octopus can be found on the back of the tee.

Similar to the King label, the name Octoking comes from the Japanese label "キングオクト" / "Kinguokuto" which translates to 'king octo'.


 * Gallery of Octoking-labeled gear

Squidkid
Squidkid is a label only found on gear in Splatoon 2.

This label is found in seven pieces of footwear. The, the , the and the , being variants of each other, have Enperry's name on their tongues, with the exception of the Online Squidkid V, having the Nintendo Switch Online logo. They have the former half of Enperry's name on the back.

The, the and the , being variants of each other, have Enperry's name on their tongues.

The name Squidkid comes from the words 'squid' and 'kid'. It might be a reference to Nintendo's Splatoon "Squid Kid" Commercial, released on May 12, 2015, on Nintendo of America's Youtube page. In the commercial the lines "You're a kid now/You're a squid now" were repeated several times.


 * Gallery of Squidkid-labeled gear

Eminence
Eminence is a label only found on gear in Splatoon 2.

This label is found in one piece of footwear and two pieces of Enperry clothing. The has Enperry's name engraved on it. The and the, being variants of each other, have Enperry's name on the front. The navy variant has Enperry's name on the back while the milky variant has a white, gold, red, and black squid emblem on both the front and back sides of jacket.


 * Gallery of Eminence-labeled gear

Enperrial
Enperrial is a label only found on gear in Splatoon 2.

This label is found in two pieces of footwear. The and the, being variants of each other, have Enperry's name on the back of the heel.

The name Enperrial likely comes from 'Enperry' and 'imperial'. This is supported by the Japanese label "エンペリアル" / "Enperiaru" which translate to 'imperial'. Because the label refers to a pair of shoes, the 'S' is added to make it plural.


 * Gallery of Eminence-labeled gear

FishFry
FishFry is a label found on gear in Splatoon and Splatoon 2.

This label is found in three pieces of headgear, five pieces of Firefin clothing and two pieces of Firefin shoes. The and the, being variants of each other, have small icons of FishFry, Firefin's mascot, on them. The has FishFry on the front while text is found on the side of the visor, which might be Firefin's name in Inkling.

The, the and the , being variants of each other, have an 8-bit FishFry on their front and back.

The and the, being variants of each other, have a 16-bit FishFry on their front, with presumably Firefin's name in Inkling. On their back while also having a symbol on the end of the right sleeve which resemble the first two characters of the aforementioned name.

The and the, being variants of each other, have what might be Firefin's name on sandals. However, the last character is different than the ones found on the Blue 16-bit Fishfry and Khaki 16-bit Fishfry. They also have Firefin's mascot, FishFry, embroidered onto the sides of the socks.

The name FishFry comes from 'fish' and 'fry', and the name was likely inspired by the Japanese name "ヤキフグ" / "Yakifugu", which translates to 'fried blowfish'.


 * Gallery of FishFry-labeled gear

Norimaki 750
Norimaki 750 is a label only found on gear in Splatoon 2.

This label is found in two pieces of footwear. The and the, being variants of each other, have Tentatek's logo and presumably its name on the end of the strap and on the tag on the back of the shoes.

The name Norimaki 750 comes from the Japanese "ノリマキ" / "Norimaki" which is a type of sushi. "ノリ" / "Nori" is the Japanese name for editable seewead, and "マキ" / "maki" is Japanese for 'roll'. The '750' part of the name comes from the real-life shoes the label is based on; Adidas Yeezy Boost 750. Because it refers to a pair of shoes, a 'S' is added to make it plural.


 * Gallery of Norimaki 750-labeled gear

Iromaki 750
Iromaki 750 is a label only found on gear in Splatoon 2.

This label is found in six pieces of footwear. The, the , the , the , the and the , being variants of each other, have a horizontal strap with a white Tentatek logo on it and large white text running across it. A large, white Tentatek logo can be seen under the strap.

Like Norimaki 750, the '750' part of the name comes from the same real-life shoes; Adidas Yeezy Boost 750. Because it refers to a pair of shoes, a 'S' is added to make it plural.


 * Gallery of Iromaki 750-labeled gear

Sea Slug
Sea Slug is a label found on gear in Splatoon and Splatoon 2.

This label is found in seven pieces of footwear. The and the, being variants of each other, have a Tentatek logo on the tongue.

The, the , the and the , being variants of each other, have a small Tentatek logo at the top of the tongue.

The has a small Tentatek logo at the top of the tongue and on the back.

The name Sea Slug comes from the Japanese label "ウミウシ" / "umiushi" which translates to 'sea slug'. Because for most of the shoes it refers to a pair of shoes, a 'S' is added to make it plural.


 * Gallery of Sea Slug-labeled gear

Speculation

 * When comparing Enperry's name with the text found on gear with the Octoking label, the latter half of the characters on Octoking gear have been replaced with different ones. This could mean that the latter half of Emperry's name translate to 'squid' in Inkling, while the latter half of the characters on Octoking gear translates to 'octo'. That leaves 'king' that translates from the former half of the characters. This would mean that Enperry's name in Inkling translates to 'king squid', while the Octoking gear features text that translates to 'king octo'. This is supported by the fact that the Japanese name of Octoking is translated as 'king octo' rather than 'octoking' and that the latter half of Enperry's name is often shown with a crown on King-labeled gear. A crown signifying royalty, like a king.

Names in other languages
Like in English, some labels have a 'S' added when they are referring to a pair of shoes, and might be different