Jelonzo

"Please to the shopping!"

- Jelonzo upon entering Jelly Fresh

Jelonzo (Japanese: エチゼン Echizen) is a blue Jellyfish that owns Jelly Fresh, a clothing store in Inkopolis.

Personality and traits
Jelonzo is the charismatic clerk that runs the clothing shop. With his uncanny sense for the hottest trends, he is viewed as a fashion god of sorts by all the young squids in town. He wears a different shirt everyday. He hails from distant waters and has a strange way of speaking that can make it difficult to understand him, but that may be one of the secrets of his success. Aside from his awkward grammar, he also is known to say "BLUUH" from time to time. This may be common to jellyfish (as an onomatopoeia referencing their squishiness), or it could simply be another of Jelonzo's quirks.

Separating Jelonzo from the common jellyfish is his skin color. While other jellyfish are a blue-green, Jelonzo's skin is pure blue with a purple tinge in some areas. It also glows slightly, which has been confirmed by Callie; she often mistakes him for a "glowing ghost", as seen in one of her comments on Bluefin Depot. It is unknown if other jellyfish have this ability. In addition, he is the only jellyfish able to communicate with Inklings.

Quotes

 * "Jelly Fresh! Thanking fo- BLUUUH! A fashion crime is in the progress! Moldy customer is mold. Jelonzo is in the great shock! Level 4 is being required. You are needing more of the fresh for the shopping! Play regular battle in lobby for the freshness, yes? Then again visiting please." (EU) - When a player below level 4 enters Jelly Fresh.
 * "Jelly Fresh! Thanking your visit. Buy Jelonzo's clothes to become full of the confidence! Abilities are being inside the gear items. Information is living in manual. Press for the reading, yes?" (EU) - When a level 4 or higher player enters the store for the first time.
 * "Welcoming shop you!" (EU) / "Please to the shopping!" (US) - When a player enters the shop.
 * "You buying do?" (EU) / "You want buying?" (US) - When a player selects a piece of clothing.
 * "You equip do?" (EU) / "And equipping?" (US) - When a player purchases a piece of clothing.
 * "Always great thanks! For gear change touch Equip select on, you knowing this yes?" (EU) / "Thanks for the buying! You are touching the for equipping of your gears." (US) - After a player chooses whether to equip a new piece of clothing.
 * "No, no, buying no. Clothes of select owned currently! Cannot taking monies for purchase of pointless!" (EU) / "You are already owning that body cloth!" (US) - When a player tries to purchase a piece of clothing they already own
 * "This is being the awkward… You are needing more of the monies." (EU) - Jelonzo on not enough money.
 * "BLUUH. Cloth changing unpossible during the festival of the splat. Please to understanding." (EU and NA) - When a player purchases a piece of clothing during Splatfest.
 * "Jelly Fresh! You are having the freshest of levels! Jelonzo is selling you the body cloths of the dreams!" - When a player at Level 20 enters the store.

Trivia

 * Jelonzo's name comes from the word "jelly," as he is a jellyfish.
 * When switching to Jelly Fresh from another shop, Jelonzo can be seen with his tentacle stretched towards the rack of shirts on the back wall for an instant. This is possibly a protective gesture, as the shirts are quite shaken up when switching between shops.