List of post-release content in Splatoon

"Callie: We've got some update information to share! Marie: What is it? What is it?!"

- Squid Sisters

"Every week or two, new free content will be introduced in #Splatoon, including weapons, stages and gear."

- Nintendo of America's official Twitter

Downloadable content, or DLC, is additional post-launch content released for Splatoon. Nintendo frequently released new weapons, stages, modes, features, and gear up until January 22nd 2016. Usually, Nintendo announced the release date of upcoming content via their social media accounts. An Inkopolis News announcement introduced the new content when it was released. Interestingly, most additional content is already in Splatoon, waiting to be unlocked by Nintendo. There have been 43 new weapons (counting the Rainmaker), 11 new stages and 3 new modes released thus far.

Version 2.3.0
on November 13th, 2015, an update was released with new content:
 * 42 new pieces of gear
 * 2 new stages: Museum d'Alfonsino and Mahi-Mahi Resort that was released 3 weeks after Museum d'Alfonsino

Version 2.0.0
On August 5th, 2015 ❌/August 6th, 2015, a "huge matchmaking update" was released. The following is part of the update:
 * Private Battle – Players are able to create custom online or LAN lobbies of 2–8 players and choose the stage and the mode that will be used
 * Squad Battle – Players are able to form squads of friends and play online Ranked Battles with other squads
 * Level cap increase – New cap is Level 50 (from Level 20)
 * Two new Ranks – S and S+ (both higher than A+, the previous max Rank)
 * Change in the calculation method for Rank Points based on the results in Ranked Battle
 * Users will be sent back to the Battle Lobby when their ranks change in Ranked Battle
 * Splatfest winning percentage will be multiplied by 4 rather than 2
 * Stage changes
 * Urchin Underpass – Overall layout has been adjusted in all modes
 * Saltspray Rig – Adjusted layout in Tower Control
 * Arowana Mall – Adjusted layout in Splat Zones and Tower Control
 * Kelp Dome – Adjusted layout in Splat Zones and Tower Control
 * Moray Towers – Adjusted layout in Splat Zones and Tower Control
 * Special Weapon/Special Gauge changes
 * Points needed to use Inkzooka: 180p → 220p
 * Points needed to use Echolocator: 180p → 200p
 * Points needed to use Killer Wail: 180p → 160p
 * Minor adjustments/corrections
 * Slosher weapon type – Bucket-like weapons that hurl ink straight ahead with a high range
 * Slosher
 * Splatling weapon type – Gatling-type weapons capable of firing many small blasts of ink at once in rapid succession after being charged up
 * Heavy Splatling
 * Over 40 new pieces of gear, including:
 * Sushi-chef costume (Famitsu Squid Fashion Contest)
 * Splatoon x Squid Girl crossover gear
 * New music from new bands, Hightide Era and ABXY
 * Multiplayer VS Theme 6
 * Multiplayer VS Theme 7
 * Multiplayer VS Theme 8
 * Multiplayer VS Theme 9

Nintendo has stated that the August update is not the end of the free content coming to Splatoon, and that more content will continually roll out through the rest of the summer and into autumn.

Squid Girl collaboration DLC
On August 5th, a Splatoon x Squid Girl DLC was released. Revealed on Masahiro Anbe's official Twitter, the DLC featured costumes, from the manga/anime. Official art was also released with the tweet, and the following issue of Weekly Shōnen Champion also featured an ad to further confirm the crossover. Nintendo of America confirmed on Twitter before the update that the Squid Girl DLC would be coming to America.

Famitsu Squid Fashion Contest
In their May 20th issue, Famitsu offered a Splatoon costume design submission contest, with the winning entry being added to the game. The selected winner was The Festival Octopus Chef. The DLC was added alongside the aforementioned Squid Girl DLC in the August 5th update.

Confirmed DLC leaks
Some leaks for upcoming DLC have been confirmed.

Datamine DLC leak
NWPlayer123 datamined Splatoon and found files for upcoming DLC weapons, stages, and modes.

Prima Strategy Guide "Coming Soon" section
The Prima Strategy Guide for Splatoon includes a "Coming Soon" section which shows off weapon and stage DLC. There are also two images of Tower Control. All of the content shown has been released.

Super Smash Bros. for Nintendo 3DS/Wii U
Three Splatoon themed costumes were added to Super Smash Bros. for 3DS and Super Smash Bros. for Wii U on June 14th 2015, two days before Nintendo's E3 Digital Event was held on June 16th 2015. They were announced in a Nintendo Direct hosted prior to Splatoon's launch.

Those who preordered Splatoon at GameStop received a free code for these costumes, though they couldn't be obtained until the official release.

The Splatoon-themed DLC includes a full outfit for Mii Fighters and a Trophy of an Inkling.