Moe

"READ THE MANUAL!"

- Moe upon entering Cooler Heads for the first time

Moe is a clownfish with bulging eyes who lives in Annie's hair. In and, he runs the headgear shop Cooler Heads alongside Annie, brashly critiquing players who enter the shop. He can also be seen in Annie's hair in, though he otherwise has no role in this game.

Personality and traits
Moe acts hostile towards the Inklings and Octolings, insulting them at every opportunity. Though he acts tough, he stubbornly refuses to leave Annie's head and never does anything on his own. This is partially represented by their manner of speaking: Annie always speaks first, with Moe popping up afterwards with a gibe.

Splatoon
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🇺🇸 [[united states|us]] English (North America)
}}
 * "BEAT IT LOSER" - When a player below Level 4 enters the shop.
 * "LOSER ALERT!" - When a player at Level 4 or higher enters the shop for the first time.
 * "PAY UP, CHUMP!" - When a player enters the shop upon reaching Level 5.
 * "GIVE US YER CASH!" - When the player enters the shop.
 * "BEAT IT, NERD!" - When the player is offline.
 * "YOU'LL BE BACK!" - After the player chooses whether to equip a new piece of headgear.
 * "WASTIN' OUR TIME!" - When the player tries to purchase headgear they already own.
 * "YER BROKE!" - When the player does not have enough Cash.
 * "YER STILL A NERD!" - When the player visits the shop after Leveling up.
 * "NO LOITERING!" - When a player at Level 15 or higher enters the shop for the first time.
 * "I'M STILL FRESHER!" - When a player at Level 20 or higher enters the shop for the first time.
 * "I'M STILL FRESHER!" - When a player at Level 20 or higher enters the shop for the first time.

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🇪🇺 [[european union|eu]] English (Europe and Oceania)
}}
 * "BEAT IT LOSER" - When a player below Level 4 enters the shop.
 * "LOSER ALERT!" - When a player at Level 4 or higher enters the shop for the first time.
 * "YO, SQUID!" - When the player enters the shop.
 * "YOU'LL BE BACK!" - After the player chooses whether to equip a new piece of headgear.
 * "WASTIN' OUR TIME!" - When the player tries to purchase headgear they already own.
 * "BRING US CASH!" - When the player does not have enough Cash.
 * "YER STILL A NERD!" - When the player visits the shop after Leveling up.
 * "I'M STILL FRESHER!" - When a player at Level 20 or higher enters the shop for the first time.
 * "GET OUTTA HERE!" - Moe on not being level 4.
 * "GET OUTTA HERE!" - Moe on not being level 4.

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[[undefined|jp]] Japanese
When a player below Level 4 enters the shop:
 * 「オトトイきやがれ！」
 * (Beat it!)

When a player at Level 4 or higher enters the store for the first time:
 * 「イナカモンはっけん！」
 * (Unfresh alert!)

After the player chooses whether to equip a new piece of clothing:
 * 「またこいよ！」
 * (You'll be back!) -

}}

Splatoon 3
"And here are two familiar faces - Annie and Moe from Cooler Heads, the Inkopolis headgear shop! Annie has leaned into her love of gothic metal and changed her style. She also moonlights as a sysop for SplatNet and adds decals to weapons on the side. As for Moe? Still a clown fish."

- @SplatoonNA on Twitter

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🇺🇸 [[united states|us]] English (North America)
}}
 * "GET INKED, CLOWN!" - When a player below Level 4 enters the shop.
 * "YER OUTTA LUCK!" - When the player tries to buy headgear they already own with max star power.
 * "PAY UP, CHUMP!" - When a player enters the shop upon reaching Level 5.
 * "READ THE MANUAL!" - When the player enters the shop for the first time.
 * "GET IT TOGETHER!" - When the player is offline.
 * "SEE YA, SUCKERS!" - After the player chooses whether to equip a new piece of headgear.
 * "TASTES LIKE FAILURE!" - When the player tries to purchase headgear they already own.
 * "NO DEAL, CHUMP!" - When the player tries to purchase headgear they already own.
 * "BEGONE, MOOCH!" - When the player does not have enough Cash.
 * "WASTE OF TIME!" - When the player tries to trade in a piece of headgear for another one with the same main ability.
 * "YER STILL A NERD!" - When the player visits the shop after Leveling up.
 * "NO LOITERING!" - When a player at Level 15 or higher enters the shop.
 * "WHO DRESSED YOU?" - When a player at Level 15 or higher enters the shop for the first time.
 * "SOME FIT, POSER!" - When the player at Level 20 or higher enters the shop for the first time.
 * "I'M STILL FRESHER!" - When the player at Level 30 or higher enters the shop for the first time.
 * "TAKE IT AND SCRAM!" - When a player receives their first Cooler Heads badge.
 * "THANKS FOR YER CASH!" - When a player receives their second Cooler Heads badge.
 * "THANKS FOR YER CASH!" - When a player receives their second Cooler Heads badge.

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[[undefined|nl]]Dutch

 * "AAN HET WERK!"
 * (GET TO WORK!) - When a player below level 4 enters the shop.
 * (GET TO WORK!) - When a player below level 4 enters the shop.


 * "LEES DE UITLEG!"
 * (READ THE MANUAL!) - When a player of level 4 or up enters the shop for the first time.


 * "KLEED JIJ JEZELF?"
 * (YOU DRESS YOURSELF?) - When a player of level 10 or up enters the shop for the first time.


 * "WAT EEN PATSER!"
 * (WHAT A POSER!) - When a player of level 20 or up enters the shop for the first time.


 * "NIET ZO VERS ALS IK!"
 * (NOT AS FRESH AS I!) - When a player of level 30 or up enters the shop for the first time.


 * "BEDANKT, GELDSCHIETER!"
 * (THANKS, MONEYLENDER!) - When spending at least 100.000 cash for the first time.


 * "EN GA NU MAAR WEG!"
 * (AND NOW GET OUT!) - When spending at least 1.000.000 cash for the first time.


 * "GA MET JE TIJD MEE!"
 * (GET WITH THE TIMES!) - When entering the shop without an internet connection.


 * "NIET KIJKEN, KOPEN!"
 * (DON'T BROWSE, BUY!) - When entering the shop.


 * "TIJDVERSPILLING!"
 * (WASTE OF TIME!) - When trying to trade in a piece of headgear that has the same main ability.


 * "DIKKE PECH!"
 * (TOUGH LUCK!) - When selecting a piece of already-owned headgear with max star power.


 * "NIKS VOOR JOU!"
 * (NOTHING FOR YOU!) - When selecting a piece of already-bought headgear on the same day.


 * "JAMMER DAN!"
 * (TOO BAD!) - When selecting a piece of already-bought headgear on the same day in Splatsville.


 * "TOT OOIT!"
 * (TILL SOMEDAY!) - After buying a piece of headgear.


 * "SCHEER JE WEG!"
 * (GET OUT OF HERE!) - When not having enough cash.

}}

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[[undefined|de]] German

 * "LERN MAL ZÄHLEN!"
 * (LEARN TO PAY UP!) - When the player tries to trade in a piece of headgear for another one with the same main ability.
 * (LEARN TO PAY UP!) - When the player tries to trade in a piece of headgear for another one with the same main ability.


 * "LIES DIE ANLEITUNG!"
 * (READ THE MANUAL!) - When a player enters the shop upon reaching Level 5.


 * "SCHNORR WOANDERS!"
 * (FREELOAD SOMEWHERE ELSE!) - When the player does not have enough Cash.


 * "MACH HIN, KLAR?"
 * (HURRY UP, OKAY?) - When the player is offline.


 * "KLECKS DIR EINEN!"
 * (SLAP YOURSELF!) - When a player below level 4 enters the shop.


 * "PECH FÜR DICH, HAR!"
 * (BAD LUCK FOR YOU, HAR!) - When the player tries to buy headgear they already own with max star power.


 * "NA, WEINSTE?"
 * (DID YOU CRY?) - When the player tries to purchase headgear they already own.


 * "AUS IST AUS!"
 * (OUT MEANS OUT!) - When the player tries to purchase headgear they already own.


 * "WOHL BEKOMM'S!"
 * (TAKE IT!) - After a player buys gear from Cooler Heads.


 * "NIMM'S UND HAU AB!"
 * (TAKE IT AND GET OUT!) - When a player receives their first Cooler Heads badge.


 * "FIRMA DANKT, HAR!"
 * (WE SAY THANKS, HAR!) - When a player receives their second Cooler Heads badge.


 * "EHER ZU GUT!"
 * (DO BETTER!) - When a player at Level 15 or higher enters the shop for the first time.


 * "NETTER CLOWNLOOK!"
 * (NICE CLOWN OUTFIT!) - When the player at Level 20 or higher enters the shop for the first time.


 * "ICH BIN COOLER!"
 * (I'M FRESHER!) - When the player at Level 30 or higher enters the shop for the first time.


 * "BLABLA. KAUF WAS!"
 * (BLAH. BUY SOMETHING!) - When entering the shop.

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Trivia

 * Annie and Moe's names together sound like "anemone", which is Annie's species.
 * Moe's name may be a reference to Nemo from Finding Nemo, who is also a clownfish.
 * Curiously, Moe is one of the few speaking characters in the Splatoon series to not seem to have changed significantly in appearance towards a more humanoid form compared to the real-world counterpart of their species, other examples of this being Craymond and Nails.
 * Moe's appearance differs significantly from the only other known clownfish, Harmony's companion, and is the only example of its species that is shown to speak. In addition, unlike Harmony's clownfish, the specific species of Moe is not known.