Hisashi Nogami

Hisashi Nogami is a Nintendo employee and producer for Splatoon and Splatoon 2. Nogami first thought of making the Inkling Characters in Splatoon.

Squid Research Lab
When giving presentations about the Splatoon series, and for promotional events, he often takes on the persona of a researcher at the fictional Squid Research Lab, by dressing in a white lab coat and dark sunglasses. As part of acting out this character he also makes squid-related puns by replacing/emphasizing the sound いか with its homophone イカ, "squid", most commonly イカがですか ("How are you?") and イカした ("It was lively / energetic").