Murch

"Let's be honest - most of the posers in the square don't deserve the gear they've got. YOU deserve the gear they've got!"

- Murch in upon the player first talking to him.

Murch is a character in and  who offers services related to gear and abilities.

Appearance
Murch is a cycloptic sea urchin. He has orange skin and his eye has green sclera, purple iris, and blue pupil. He has black spines with pink and blue spots as his hair.

In, Murch has a toddler-like proportion, being half as tall as Inklings and Octolings. He has a spiky hairstyle with a black bandana, a white T-shirt with black sleeves, black denim shorts, and lilac shoes.

In, Murch has grown to an adult-like proportion similar to Spyke and being taller than Inklings and Octolings. He has a different hairstyle, an unbuttoned red shirt, a white undershirt, a pair of jeans, and white shoes.

Personality and traits
In his debut game, Murch mostly acts tough. He appears to think quite highly of himself, as seen in some of his dialogue, saying cockily that he "amazes even [himself]". He refers to the player rudely as "chum", and this is also shown in the Japanese version, with Murch using the rude version of "you" when talking to the player, but the normal version of "I". However, he sincerely looks up to Spyke and tries to copy him, following his "get rich quick" scheme. When the player refuses to buy the gear they ordered from him, he brushes it off with a "whatevs." His rude, rough-and-ready manner may be partially because he is a literal "street urchin", and partially because he tries to imitate Spyke.

While he still refers to the player as "chum" in the third game, he has become more polite and never tries to insult the player, and in addition displays a more laid-back altitude.

Splatoon 2
In, Murch offers services that tweak abilities on gear, similar to Spyke in. These services are unlocked by talking to him after reaching level 4. However, he also provides new services in addition to Spyke's: scrub slots, apply secondary abilities, and deliver orders made through SplatNet 2.

Scrub slots
For (or  for a Splatfest Tee), Murch can remove all secondary abilities from a piece of gear, yielding one ability chunk corresponding to each ability removed. This can be performed as many times as desired, provided there is at least one ability to remove. The number of ability slots on the gear is unaffected.

Apply secondary abilities
When enough ability chunks of the same kind are collected, they can be used to apply the corresponding ability into one secondary ability slot. If ability chunks are used on a slot that is already filled, the new ability will replace the slot's contents and the old ability will be removed, granting the player one matching ability chunk.

This process uses 10 ability chunks if the selected ability is not already present on the gear (except for the primary slot). Each instance of the ability already present increases the price by a further 10 chunks, for a maximum cost of 30 ability chunks.

Order Gear from SplatNet 2
Murch can deliver orders made through SplatNet 2 immediately after ordering. Only one gear may be ordered from SplatNet at one time, but he will keep it indefinitely until bought or replaced by another SplatNet order. The price of SplatNet gear depends on its star count: 1-star items have 2.5× the original price, 2-star items have 2× the original price, and 3-star items have 1.5× the original price.

Order Gear from Another Player
The player can order up to three pieces of gear from other players in Inkopolis Square, which are put in a queue. Ordering another gear when the queue is full requires canceling an existing order, after which the new order will be placed at the back of the queue. After midnight (according to the system clock), the first gear in queue will be available for purchase and will be replaced by the next gear in queue the next midnight if not bought, but Murch will not remove gear in the player's queue on days when the game is not played.

Only gear that can be purchased from shops, the starting gear (White Headband, Basic Tee, and Cream Basics), and gear obtained from the Nintendo Switch news channel can be ordered.

A piece of gear ordered from another player is guaranteed to inherit its primary ability even if the original gear has a different primary ability from its default one (i.e. obtained via Splatnet 2), but the ordered gear can inherit fewer secondary abilities than the original gear. The chance of this happening reduces slightly as the player levels up. A table detailing the different odds is listed below.

The price of an ordered gear depends on its star count and how many secondary abilities it has. The more stars and abilities it has, the more expensive it is. A table detailing the different prices is listed below.

Aside from its price, the ordered gear's star count only affects the number of empty ability slots. For example, if a player at Level 21 orders a two-star gear with three filled ability slots, the gear offered by Murch has a 30% chance of having two unfilled ability slots, a 60% chance of one filled slot and one empty slot (two slots in total), a 9.5% chance of two filled slots, and a 0.5% chance of three filled slots. In this case, the ordered gear will have at least two ability slots since it is a two-star gear item.

Increase Slots or Reroll
For one Super Sea Snail, Murch will add an empty secondary ability slot into a piece of gear provided it does not already have the maximum of three slots. If the gear already has three ability slots, he will instead reroll the three secondary abilities (if and only if all three slots are filled), with the probability being affected by the gear's brand but not Crust Bucket's drinks. Unlike in Splatoon, the player cannot pay with cash for these services (even if they run out of Super Sea Snails), and rerolling grants one ability chunk matching each rerolled ability.

Splatoon 3
In Splatoon 3, Murch appears older and taller, following a potential growth spurt, and continues to offer gear and ability-related services, including new ones such as replacing the primary ability of gear using ability chunks. These services are unlocked by talking to him after reaching level 4.

Add Abilities
Like in Splatoon 2, ability chunks can be used to apply secondary abilities into open slots on gear. However, Murch now has the ability to replace primary abilities, using 45 ability chunks to do so and refunding the player with 6 chunks of the old primary ability. Primary slot-only abilities such as Last-Ditch Effort require 15 of three specific types of chunk (for a total of 45 chunks) to be installed and when overwritten refunds 2 of each component chunks (for a total of 6 chunks). Trying to add more than one of the same secondary ability will bump up the chunk cost. If a slot is already full, a new ability can still be added, but fewer chunks will be yielded for the ability removed; the exact number is not yet confirmed. Murch requires fewer ability chunks to replace the primary and secondary abilities of the Splatfest Tee: three chunks for a secondary ability and six for the primary (meaning that replacing the primary ability again will return all chunks used). Murch cannot add Ability Doubler to gear, and replacing it will not yield any ability chunks.

Boost Star Power
With Super Sea Snails, Murch can increase star power of gear items, a successor of the "increase slot" service in previous games. The player can also increase star power outside of Murch by purchasing duplicate gear in the shops. The price for adding stars to gear through either method is significantly higher for gear that already has two or more stars (which only adds small gear experience multiplier).

Scrub slots
For (or  for the Splatfest Tee), Murch can remove all secondary abilities from a piece of gear. For each ability removed, the player will recieve one matching ability chunk. This can be performed as many times as desired, provided that the gear has at least one ability to remove.

Reroll slots
For Super Sea Snails, Murch can randomly reroll the secondary abilities of a piece of gear as long as all of them are filled in. Like in Splatoon 2, the player cannot pay with cash for these services. The player will receive one matching ability chunk for each ability rerolled. Each reroll costs 1 Super Sea Snail.

Order Gear from Another Player
The player can order gear from other players in Splatsville. Unlike in previous games, orders no longer guarantee that the primary ability is the same as the original ordered piece of gear.

Gear exclusive to catalogs can only be ordered if the player has reached its respective catalog level.

Order Gear from SplatNet 3
Murch can deliver orders made through SplatNet 3.

Splatoon 2
{{collapse|

🇺🇸 [[united states|us]] North America (English)
}}
 * "Ugh... You smell that? Something smells like...stale squid. Look, I'm not tryin' to diss, but the crumbs between my couch smell fresher than you, chum. Hmm... I guess I was tryin' to diss. Sorry. But I legit can't help you until you hit Orange S2. I got a reputation to keep. Go freshen up by getting some battles under your belt, and then we'll talk." -If talked to before reaching level 4.
 * "Take a look. It's exactly what you asked for. Yeah, sometimes I amaze even myself." - When the gear offered by Murch exactly matches the original order.
 * "Wanna buy it?"
 * "Whatevs. Get at me before the end of the day if you change your mind. I'll trash it otherwise." - When the player chooses to not buy their order.
 * "What piece of gear do you want to scrub, chum?"
 * "Scrub this?"
 * "Good as new, chum! Oh yeah, these ability chunks came out in the wash, so to speak, so here ya go. Don't lose 'em."
 * "You got a Super Sea Snail for me? You don't have a single snail? Pssh. Come back when you're ready to talk business." - When the player tries to increase slots or reroll without any Super Sea Snails.
 * "What piece of gear do you want another slot in? It'll cost you one Super Sea Snail. I can also reroll the abilities of a piece of gear with full slots."
 * "Add another slot?"
 * "Reroll the abilities?"
 * "It's done." - After rerolling a piece of gear.
 * "Cool it, chum. You haven't even ordered anything!"
 * "Hey, the stuff you ordered from Annie was just delivered."
 * "Pssh. You already have that same gear! You know the rules. Which one do you want to keep?"
 * "Whatevs. Get at me if you change your mind." - When the player chooses to keep their old gear instead of purchasing the gear ordered from SplatNet 2.
 * "Word. Nice doing business." - After buying something from Murch.
 * "Later." - When leaving after not buying something from Murch.
 * "Later." - When leaving after not buying something from Murch.

{{collapse|

[[undefined|nl]] Dutch
When the player talks to Murch before reaching level 4. (Eww... You smell that? Something smells here very musty. Listen, I don't want to diss you, but there are crumbs in my sofa that are fresher than you. Hmm, maybe I did want to diss you. Sorry. But I really can't help you before you have reached Orange S2. I have a reputation. Freshen yourself up with a couple of good brawls, and then we'll see. Later, gup.)
 * "Eww… Ruik je dat? Er ruikt hier iets heel erg muf. Luister, ik wil je niet lopen dissen, hoor, maar er zitten kruimels in mijn sofa die frisser zijn dan jij. Hmm, misschien wilde ik je toch lopen dissen. Sorry. Maar ik kan je echt niet helpen voor je Orange S2 hebt gehaald. Ik heb een reputatie. Fris jezelf wat op met een paar goeie knokpartijen, en dan zien we wel weer. Later, gup."

When the player at level 4 talks to Murch for the first time. (Yo, gup. Hey, buddy. I don't know you yet. And I can know it, I never forget a face. You look nice to me, so I want to give away a little secret to you. If you want to get things done here, you have to score the best Orange S2. Do you think to yourself sometimes: If only I had just such fresh Orange S2 like the folks that hang around the square? That's exactly where I'm great at! Just go straight to them and press . Do you like their Orange S2, then press to Orange S2 that. I can't promise that I always get the EXACT same gear with the EXACT same Orange S2, but I will do my best.)
 * "Yo, gup. Hey, maatje. Jou ken ik nog niet. En ik kan het weten, want ik vergeet nooit een gezicht. Je lijkt me wel jofel, dus ik wil je wel een geheimpje verraden. Als je hier iets voor elkaar wilt krijgen, moet je de beste Orange S2 scoren. Denk je soms weleens: had ik maar net zo'n frisse Orange S2 als die luitjes die op het plein rondhangen? Da's precies waar ik goed in ben! Ga gewoon op ze af en druk op . Vind je hun Orange S2 wel wat, druk dan op om die te Orange S2. Ik kan niet beloven dat ik altijd PRECIES dezelfde uitrusting met PRECIES dezelfde Orange S2 kan vinden, maar ik zal m'n best doen."

When the player at level 10 talks to Murch for the first time. (Yo, gup. Out of the way everyone! A big cheese is coming through! You get along pretty well, buddy. But I think you're just getting started. If you need something, tell me, okay? If you see a fresh bird on the square, walk straight to them and press . You can use to immediately Orange S2 the same Orange S2!)
 * "Yo, gup. Aan de kant allemaal! Er moet een hoge pief door! Je schiet al aardig op, maatje. Maar volgens mij begin je pas net. Als je wat moet hebben, zeg je het maar, oké? Als je een extreem verse vogel ziet op het plein, loop er dan op af en druk op . Je kunt met direct dezelfde Orange S2!"

When the player at level 16 talks to Murch for the first time. (Yo, gup. Hooo, wait a minute! Your level is so high that you rise above the sea level! Promise me that you won't forget me when you completely made it! If I hang around with you, maybe I can finally impress Spyke! That dude is raw, man! Don't forget you can press to get a good peep at someone on the square, and then  to Orange S2 the same Orange S2.)
 * "Yo, gup. Hooo, wacht 's eventjes! Je niveau is zo hoog dat je boven de zeespiegel uitkomt! Beloof me dat je me niet vergeet als je het helemaal hebt gemaakt! Als ik met jou rondhang, dan maak ik misschien eindelijk indruk op Spyke! Die gast is rauw, man! Vergeet niet dat je op kunt drukken om 's goed naar iemand op het plein te gluren, en op  om dezelfde Orange S2 te Orange S2."

When the player at level 20 talks to Murch for the first time. (Yo, gup. What a FORMIDABLE level! I am already honored that you talk with me! Are you the legend who Spyke always talks about? But such a dizzying high level means completely nothing in Inkopolis if you walk around in dull stuff. If you want to impress Spyke, you have to have the most fresh gear of the world! Don't worry, I am here for you! And remember: Press to take a good look at a hip bird, and  to Orange S2 the same Orange S2.
 * "Yo, gup. Wat een FORMIDABEL niveau! Ik ben al vereerd dat je met me praat! Ben jij die legende waar Spyke het altijd over heeft? Maar zo'n duizelingwekkend hoog niveau betekent helemaal noppes in Inkopolis als je rondloopt in suffe spullen. Als je indruk wilt maken op Spyke, heb je de allerverste uitrusting ter wereld nodig! Maak geen zorgen, ik sta voor je klaar! Hou goed in je koppie: Druk op om een hippe vogel 's goed te bekijken, en op  om dezelfde Orange S2 te Orange S2."

When the player talks to Murch a second time after any of previous instances. (Yo, gup.)
 * "Yo, gup."

When the player selects to order on the square. (You want to order something?) (You want to have this?)
 * "Wil je wat bestellen?"
 * "Wil je dit hebben?"

When the player has selected to order something. (Good. I only receive Orange S2, so you have to come back again tomorrow.)
 * ''"Goed. Ik krijg maar Orange S2 binnen, dus kom morgen maar weer terug.

When the player selects something which cannot be ordered. (No, I think that's a bit too dangerous. I won't order.)
 * "Nee, dat vind ik iets te link. Bestel ik niet."

When the player's order hasn't arrived yet. (Easy there, tigerfish. I am still working on your order. Come back again Orange S2.
 * "Rustig 's, tijgervis. Ik ben nog bezig met je bestelling. Kom Orange S2 nog maar eens terug."

When the player hasn't ordered anything. (Eh... gup? You haven't ordered anything!)
 * "Eh… gup? Je hebt helemaal niks besteld!"

When the player's Splatnet Gear Shop order has arrived. (Hey! The stuff that you ordered by Annie has arrived!) (You want to buy it?)
 * "Hé! Het spul dat je hebt besteld bij Anne is binnen!"
 * "Wil je het kopen?"

When the player's in-game order has arrived and it is exactly as ordered. (Listen and shiver! Your order has arrived and it is exactly what you wanted. Sometimes I even amaze myself...) (You want to buy it?)
 * "Luister en huiver! Je bestelling is binnen en het is exact wat je wilde. Soms sta ik verteld van mezelf..."
 * "Wil je het kopen?"

When the player already owns the same piece of gear. (Hm, you already have exactly the same Orange S2! Well, you have to choose. Which one you want to keep?)
 * "Hm, je hebt al precies dezelfde Orange S2! Tja, dan moet je kiezen. Welke wil je bewaren?"

When the player selects to buy it. (Cool. I'll see you again.)
 * "Cool. Ik zie je wel weer verschijnen."

When the player selects not to buy the gear they ordered from the Splatnet Gear Shop. (Alright. Come back when you you change your mind.)
 * "Ook goed. Kom maar terug als je je bedenkt."

When the player selects not to buy the gear they ordered in-game. (Alright. If you change your mind, come back before the Orange S2. If not, then I'll throw everything in the trash.)
 * "Ook goed. Mocht je je bedenken, kom dan voor het Orange S2 terug. Zo niet, dan gaat de boel bij het grofvuil."

When the player selects to re-roll slots or add slots but has yet to get any Super Sea Snail. (Sorry gup, I am busier than busy. Come back later.)
 * "Sorry gup, ik heb het drukker dan druk. Kom later nog maar eens terug."

When the player selects to re-roll slots or add slots. (Which Orange S2 has to get an extra Orange S2? That is going to cost you one Orange S2. If you have gear of which all slots are being used, I can alter the Orange S2 of it.)
 * Welke Orange S2 moet een extra Orange S2 krijgen? Dat kost je één Orange S2. Als je uitrusting hebt waarvan alle Orange S2 al worden gebruikt, kan ik de Orange S2 ervan wijzigen.

When the player selects a piece of gear to add slots to. (You want more slots?) (Ta-da!)
 * "Wil je meer vakjes?"
 * "Tada!"

When the player selects a piece of gear to re-roll. (Alter abilities, yes?) (I have altered them.)
 * "Effecten wijzigen, ja?"
 * "Ik heb ze gewijzigd."

When the player selects to scrub slots for the first time. (What? You have never Orange S2 the slots of your gear? Really? Okay, pay attention, I'll explain it to you. If your not so happy with the abilities of your gear, you can Orange S2 the slots and have a fresh start. When the Orange S2 are Orange S2, you can give your gear new abilities by earning points in battles. You get the wiped abilities back in the form of Orange S2, so that is very important to remember. You can get the previous abilities back by combine an amount of Orange S2. Are you still following it? What it comes down to is that you can Orange S2 your ability slots of your equipment to give it a new life! Just try it a time, gup. It's not free, but you getting something out of it.)
 * "Wat? Heb je nog nooit de vakjes van je uitrusting Orange S2? Echt? Oké, let op, ik leg 't je uit. Als je niet zo happy bent met de effecten van je uitrusting, kun je de vakjes Orange S2 en met een schone lei beginnen. Wanneer je Orange S2 hebt Orange S2, kun je je uitrusting weer nieuwe effecten meegeven door punten te verdienen in gevechten. De gewiste effecten krijg je terug in de vorm van Orange S2, dus dat is wel even belangrijk om te onthouden. Je kunt je vorige effecten weer terugkrijgen door een aantal Orange S2 samen te voegen. Volg je het nog? Het komt erop neer dat je effectvakjes kunt Orange S2 om je uitrusting een nieuw leven te geven! Probeer 't gewoon een keer, gup. Het is niet gratis, maar dan heb je ook wat."

When the player selects to scrub slots. (Of which gear do you want the slots emptied, gup?)
 * "Van welke uitrusting wil je de vakjes legen, gup?"

After the player selects which piece of gear to scrub slots. (You want to empty this?)
 * "Wil je dit legen?"

After the player selects to scrub a piece of gear but doesn't have enough cash. (Sorry gup, You first need enough dough before I work with you.)
 * "Sorry gup, je moet eerst kunnen dokken voordat ik met je in zee ga."

When the player selects to use ability chunks for the first time. (You surely have never used Orange S2 to make a Orange S2 before, right? Yeah, I already thought so. If you have enough Orange S2, you can add an ability to a piece of gear of choice! You can add abilities to gear that already full with abilities. The old abilities are saved as reusable ability chunks. You really have to try this sometime.
 * "Je hebt zeker nog nooit eerder Orange S2 gebruikt om een Orange S2 te maken, toch? Ja, dat dacht ik al. Als je genoeg Orange S2 hebt, kun je aan een stuk uitrusting een effect naar keuze toevoegen! Je kunt ook effecten toevoegen aan uitrusting die al vol effecten is. De oude effecten worden bewaard als herbruikbare effectfragmenten. Dat moet je echt een keer geprobeerd hebben!"

When the player selects to use ability chunks. (Choose the Orange S2 and the desired Orange S2.)
 * "Kies de Orange S2 en het gewenste Orange S2."

After the player selects a piece of gear and the ability chunks to use it on. (Add this Orange S2?) (And done! Hopefully you now have exactly what you need to win a lot. If not, I am not to blame!)
 * "Dit Orange S2 toevoegen?"
 * "En klaar! Hopelijk heb je nu precies wat je nodig hebt om veel te winnen. Zo niet, is het niet mijn schuld!"

When the player leaves. (Later.) }}
 * "Later."

Splatoon 3
"Last but not least, meet Murch. He's not just a street urchin - I mean, he IS an urchin, but... Look, he can buff your gear. Whether it's adding an ability, changing an ability (even a primary one), or ordering gear you see on other players, he puts the function in fashion."

- @SplatoonNA on Twitter

"Murch can be found hanging around Splatsville in #Splatoon3 - he's certainly grown a lot since we last saw him!

He can add an ability of your choice to gear using ability chunks, and this time can even change the Primary Gear Ability of your freshest threads!"

- @NintendoEurope on Twitter

"Here to help you scrub your style with cool customizations. Murch doesn't have a store, but you can find him chilling out on the streets of Splatsville. This urchin can help you swap one ability for another. He can even help customize your style by adding an ability of your choosing to your favorite gear!"

- Play Nintendo

{{collapse|

🇺🇸 [[united states|us]] North America (English)
}}
 * When greeting him:
 * "Oi, chum." When the player talks to him, which always come before the following quotes. However, if there's no special occasion for the player speaking to him, then none of these dialogue blurbs are added.
 * "Hm... I'm not feeling a whole lotta fresh coming off of you. Tell ya what. Go hit up a few battles, and get yourself to orange. If you can prove you're fresh enough to pull that off, then we can talk." - When a player visits below level 4.
 * "Going for full-fledged freshness, I see. Looking good, chum! But something tells me you've got sights set somewhere even fresher! And that's got me thinking...Where are MY sights set? Maybe I oughta be aimin' higher too. What that all boils down to is this: if you're gonna be a big deal, then I wanna be a big deal's gear hookup. So keep those orders coming. If you're in the square checking out folks with and they've got gear you want, I need to know!" - When a player of level 4 or above talks to him for the first time.
 * "Oi! Seriously? I can't tell whether your freshness is scary or awesome. So this means you're a legend now, right? What am I saying–just LOOK at you! Well, there's no way I'm gonna go anywhere. I wanna see just how far you're gonna take it. And, y'know, do my part to get you there. So yeah, same deal as always–if you're in the square checking out folks with and they've got gear you want, I can order it for ya!" - When talking to him after having reached level 10.
 * "Oi! When did you get so crazy fresh? Hang on, you want to get even FRESHER?! Is that possible? Is that safe? I'm not judging. In fact, I wanna help. Let's conquer the world, you and me! Which brings me right back to it... If you're in the square checking out folks with and you see gear you want, call me so I can order it for ya!" - When talking to him after having reached level 20.
 * "Got yourself a orange, huh? Check this out, chum... If you ever wanna get that Splatfest Tee orange so you can, I'll give you a real good deal. The scrub is just orange a pop. Not bad, eh? It gets better. I'll also slot new abilities onto it using orange! It's a special trick I know. You're probably wondering what the deal on this orange is... Really, I just like seeing everyone in their Splatfest Tees. Things feel festive, y'know? So throw on that Splatfest Tee, battle like mad, then bring it to me for a good scrub. Oh, and the deal's good for orange." - When a player brings a Splatfest Tee to him for the first time.
 * "Whoa, whoa, WHOA! Is that a orange?! Hey, I don't suppose you'd be willing to part with it? I'm collecting them for...reasons. But you know how orange have that lid on 'em? I can use that to orange. It's just a trick I know. Pretty cool, eh? Oh, and if you have any gear with all three of its ability slots full, I know how to orange. I'll do the rerolls for free. It's my way of proving you that I won't do you wrong. Just get me those orange." - When the player brings one or more Super Sea Snails to him for the first time.
 * "Hey, you're not connected to the orange! If you're offline, I'm offline, so go to the orange, connect up, and THEN let's chat." - When the player tries to talk to him while disconnected from the Internet.
 * Regarding gear orders:
 * Placing orders:
 * "Oi, chum. Wanna order something?" - When the player clicks the "Order Gear" button on another player.
 * "Got your eye on somethin'?" - When selecting a piece of gear to order
 * "OK, gear orders will arrive orange in the order they were, um...ordered. Don't forget to come orange!" - After placing an order.
 * "You know you already ordered that one, right?" - When placing an order for a piece of gear that the player already ordered.
 * "Sorry, chum. That one's way too hot for me to get my hands on." - If the player tries to order something not for sale.
 * Picking up ordered gear:
 * "I don't have any orders for you, chum." - If the player tries to check their orders on another player but without having ordered something.
 * "I'm still gonna need a little time to get that orange you ordered. Why don't you check back orange." - When asking about an order that has yet to arrive.
 * "Hey, so...this was the best I was able to get. I tried, chum." - When he tells the player that an ordered item that he found doesn't match their original order.
 * "Still wanna buy it?" - When he presents it to the player.
 * "Check it out! It's exactly how you wanted it. Am I good or what!" - When he presents the player with an ordered item that is an exact match of the order that they placed.
 * "Yo, you've already got orange. If you buy the orange one, I'll take your orange off your hands." When the player accepts an order for an item that they already own.
 * "You don't want it? Fine. If you change your mind, come find me before the orange. Otherwise it's gone." When declining an ordered item.
 * "Thanks, chum! You know where to find me if you need anything else." - When purchasing an ordered item.
 * Regarding star power-boosting:
 * "If you've got any orange you feel like giving me, I can use 'em to orange. More star power means more orange, which means more abilities. Then, once it's got all its slots, it'll start to earn extra orange! If there's any gear you use a lot, you're gonna wanna pump up its star power. Trust me on it! Of course, the higher the star power, the more orange it'll take to boost further. But that's just the price of perfection, right, chum? Anyway..." - When asking him to boost the star power of a piece of gear for the first time, which then leads into the following quote.
 * "Which orange needs more star power? If you've got orange for me, I can do it, no prob." - When asking him to boost the star power of a piece of gear.
 * "Boost star power?" - When making a selection.
 * Regarding gear-scrubbing:
 * "You ever gotten your gear orange before? orange gear wipes out all of its orange at once, leaving it as clean as new. Take your newly orange gear into battle, and you could end up with a few new abilities on it! Scrubbing also leaves behind a bunch of orange. Those are all yours. I don't need 'em. Once you get enough orange, mash 'em together, and you can make whatever ability you like. Trust me, chum, you won't be the only one with orange-up gear out there. And you should SEE some of the fresh gear folks are coming up with. Wow! Anyway, if you've got any gear you want scrubbed and you've got the cash, then I'm your urchin! Now, let's see..." - When asking him to scrub a piece of gear for the first time, which then leads into the following quote.
 * "Which orange do you want orange, chum? I'll get it cleaned up and like new in no time." - When asking him to scrub a piece of gear.
 * "Scrub that gear?" - When showing him a piece of gear to be scrubbed.
 * "Check it out–clean as a whistle! Also, these orange popped out. They're all yours, chum!" - After he scrubs a piece of gear, leaving ability chunks in exchange.
 * "Uh... This gear's already sparkling clean. If there aren't any orange in it, then there's nothing for me to scrub!" - When presenting him with a piece of gear to be scrubbed that has no secondary abilities.
 * Regarding adding gear abilities:
 * "Oi! Have you ever orange before? No big deal if you haven't. How it works is there's these orange you'll find everywhere. Mash a few of those together, and they can be made into any ability you want. Also, if a slot's got an ability in it, just break the one that's there and stick the new one in. They orange too, which is nice. Maybe that was a lot to take in...but give it a quick whirl, and you'll see it's pretty straightforward." When asking him to add abilities to a piece of gear for the first time, which leads into the following quote.
 * "Pick out the orange and orange you'd like." - When asking him to add an ability to a piece of gear.
 * "Careful, chum! Once you break that orange and slot in another ability, orange!" - A word of caution when trying to remove an Ability Doubler primary ability, such as on a Splatfest Tee.
 * "Looking good?" - After making the selection of gear and ability.
 * "All set! Hope it ups your battle game. And if it doesn't, well...you'll still look cool, so don't sweat it." - After he replaces the ability on a piece of gear.
 * Regarding slot-rerolling:
 * "Give me a orange, and I can take all the orange and reroll them for random new ones. I'll even let you keep the orange from your old abilities! Oh! But I can only reroll slots on gear that has orange. Just something to keep in mind. So yeah, let's see here..." - When asking him to reroll the secondary slots of a piece of gear for the first time, which then leads into the following quote.
 * "If you've got gear with all three of its slots filled, I can reroll all of its orange if you give me a orange. Just an idea." -
 * Regarding SplatNet 3:
 * "Just so you know, any gear you order from the orange can be picked up here from me. Annie's stuff on the orange has lots of orange you won't find here in town too. If you have any questions about the orange, just hit to read up on orange. Anyway, let me check on your order..." - When the player inquires about SplatNet 3 for the first time.
 * "Chill out, chum. You haven't orange anything yet." - If the player has placed no orders.
 * "Hey, I've got a special delivery from Annie here for you." - When the player has placed an order.
 * "Still wanna buy it?" - When he presents it to the player.
 * "Don't want it? Fine, whatever. Get at me if you change your mind." - When the player declines the order.
 * "Thanks, chum! You know where to find me if you need anything else." - When the player accepts an order.
 * Other:
 * "Oi! Sorry, chum, but I'm kinda tied up right now." - When trying to reroll or boost the star power of a piece of gear before the end of Gear vs. Grub vs. Fun, at which point no player had any Super Sea Snails.
 * "Oi! Sorry, chum, but I'm kinda tied up right now." - When trying to reroll or boost the star power of a piece of gear before the end of Gear vs. Grub vs. Fun, at which point no player had any Super Sea Snails.

{{collapse|

[[undefined|nl]] Dutch

 * When a player below level 4 talks to Murch:
 * When a player below level 4 talks to Murch:


 * "Oi, oi, gup. Hmm... Weet je, ik mis bij jou een zekere... versheid. Weet je wat? Ga een paar gevechtjes aan en zorg dat je orange bereikt. Als je vers genoeg bent om dat voor elkaar te krijgen, dan praten we nog eens."
 * (Oi, oi, gup. Hmm... You know, I miss a certain freshness with you. You know what? Engage in a few battles and make sure you reach orange. If you're fresh enough to pull that off, we'll talk again.)


 * When a player of level 4 or up talks to Murch for the first time:


 * "Oi oi, gup. O, kijk eens aan wie zich aardig heeft laten opfrissen! Nou is vers zijn op het slagveld nog wat anders dan kakelvers gekleed gaan. En als je in deze stad wat wilt voorstellen, dan telt de juist orange. Zoals wanneer je iemand tegenkomt op het plein en denkt, "jeetje, wat een baas!" Dat gebeurt jou vast best vaak. Nou, de volgende keer dat je weer een hippe haai loopt te bewonderen met en jaloers bent op hun uitrusting, laat je het me gewoon weten en dan orange ik het voor je. Geen problemo. Misschien krijg ik niet precies hetzelfde voorwerp met dezelfde eigenschappen binnen, maar ik doe m'n best. Hier heb je m'n nummer."
 * (Oi oi, gup. Oh, look who's been nicely freshened up! Now being fresh on the battlefield is a bit different from being dressed farm-fresh. And if you want to represent something in this town, the right orange counts. Like when you run into someone in the square and think, "Gee, what a boss!" That probably happens to you quite often. Well, the next time you are admiring another hip shark with  and are jealous of their gear, just let me know and I'll orange it for you. No problemo. I may not get the exact same item with the same attributes in, but I'll do my best. Here's my number.)


 * When a player of level 10 or up talks to Murch for the first time:


 * "Als het op versheid aankomt, neem jij geen halve maatregelen, hè? Mijn complimenten, hoor. Maar mijn gevoel zegt me dat jij op weg bent naar nog veel hogere hoogtes op het gebied van versheid. Ik word er een beetje onzeker van. Mik ik zelf wel hoog genoeg? Misschien ben ik te bescheiden geweest in mijn ambities. Als jij de kampioen van de versheid wilt worden, dan wil ik graag de officiële leverancier van die versheid zijn. Dus blijf maar komen met die bestellingen. Zodra je iemand bekijkt met en die heeft iets aan dat zelfs jij cool vindt, dan moet ik het meteen weten."
 * (When it comes to freshness, you don't take half measures, do you? My compliments, you know. But my gut tells me you're on your way to much higher heights when it comes to freshness. It makes me a little insecure. Am I aiming high enough myself? Maybe I've been too modest in my ambitions. If you want to become the champion of freshness, then I would like to be the official supplier of that freshness. So keep those orders coming. As soon as you look at someone with and they have something on that even you think is cool, I need to know right away.)


 * When a player of level 20 or up talks to Murch for the first time:


 * "Niet te doen! Sinds wanneer ben jij verser dan de rest van Splatsville bij elkaar? Wacht, jij wilt... NOG VERSER worden? Is dat technisch mogelijk? En is dat niet gevaarlijk? Luister, ik wil je niet in de weg staan. Ik wil je zelfs helpen. Laten we samen de wereld veroveren! Als je luitjes tegenkomt op het plein die je inspireren in je jacht op de ultieme versheid, bekijk ze dan eens goed met en bestel bij mij wat bevalt!"
 * (Impossible! Since when are you fresher than the rest of Splatsville put together? Wait, you want to... become EVEN FRESHER? Is that technically possible? And isn't that dangerous? Look, I don't want to get in your way. In fact, I want to help you. Let's conquer the world together! If you run into folks in the square who inspire you in your pursuit of ultimate freshness, take a good look at them with and order what you like from me!)


 * When a player of level 30 or up talks to Murch for the first time:


 * "Zooo! Meen je dit nou echt? Je bent zo vers, dat ik er een beetje bang van word. Maar bang op een coole manier, weet je. Jij moet zo onderhand officieel een legende zijn, of niet dan? Zo zie je er in ieder geval helemaal uit. Geloof maar dat ik nergens heenga. Ik blijf hier, om te volgen hoe jouw versheid de planeet gaat ontstijgen. En om je daarbij te helpen, natuurlijk. Dus ja, je weet ondertussen hoe het werkt. Als je iemand op het plein van dichtbij bekijkt met, kun je hun uitrusting door mij laten bestellen."
 * (Yooo! Are you for real? You're so fresh, it kind of scares me. But scared in a cool way, you know. You must be officially a legend by now, right? At least that's what you totally look like. You better believe I'm not going anywhere. I'm staying here, to follow how your freshness is going to transcend the planet. And to help you do that, of course. So yes, by now you know how it works. If you take a close look at someone in the square with, you can have me order their gear.)


 * When talking to Murch without an internet connection:


 * "Eh... gup? Je bent niet verbonden met het orange. Als jij offline bent, ben ík offline, dus ga naar de orange, zorg dat je verbonden bent en praat dán nog eens met me."
 * (Um... gup? You're not connected to the orange. If you're offline, I'm offline, so go to the orange, make sure you're connected and THEN talk to me again.)


 * When talking to Murch while having a Splatfest Tee:


 * "O, je hebt zo'n wreed orange gescoord, zie ik. Ik zal je eens wat vertellen, gup... Als je ooit eens de vakjes van je Splatfest-T-shirt wilt orange, zodat je er orange mee kunt verzamelen, dan wil ik dat wel voor je doen. En voor een schappelijk prijsje. Een gloednieuw T-shirt voor orange per keer. Is niet onredelijk, toch? Maar ik weet het nog beter gemaakt. Ik kan er ook nieuwe effecten aan toevoegen, en ik gebruik daarvoor een orange! Een handigheidje dat alleen ik ken. Nou zoek je misschien naar het addertje onder het gras, maar dat is er niet. Ik vind het gewoon leuk om iedereen in een Splatfest-T-shirt te zien. Lekker feestelijk, weet je. Dus laat je op het slagveld zien in je Splatfest-T-shirt, leef je uit, en breng het dan naar mij voor een goeie schrobbeurt. En mijn aanbod geldt voor orange."
 * (Oh, you scored such a wicked orange, I see. I'll tell you what, gup.... If you ever want to orange the slots of your Splatfest Tee, so you can collect orange, I'd be happy to do it for you. And for a reasonable price. A brand new T-shirt for orange each time. Isn't unreasonable, right? But I'll do you one better. I can also add new effects to it, and I use a orange! A little trick that only I know about. Now you may be looking for the catch, but there isn't one. I just like seeing everyone in a Splatfest Tee. Nice and festive, you know. So show up on the battlefield in your Splatfest Tee, live it up, and then bring it to me for a good scrubbing. And my offer is valid for orange.)


 * When talking to Murch while having Super Sea Snails for the first time:


 * "Stop! Ho! Halt! Zie ik daar... Een orange?! Zeg, je zoekt toch niet toevallig naar een nieuwe eigenaar voor dat slakje, hè? Want ik verzamel die toevallig. Gewoon, om redenen. O, maar weet je dat klepje dat orange bovenop hebben? Daarmee kan ik de zeldzaamheid van uitrusting verhogen. Gewoon een talent van mij. Goed, hè? O, en als je uitrusting hebt waarvan alle drie de effectvakjes zijn gevuld, dan weet ik hoe je orange. Dat doe ik voor niks, gewoon, als vriendendienst. In ruil voor een orange gun ik je dat met alle liefde."
 * (Stop! Ho! Halt! Do I see... A orange?! Say, you don't happen to be looking for a new owner for that little snail, do you? Because I happen to collect those. Just, for reasons. Oh, but you know that little lid that orange have on top? That allows me to boost your gear's star power. Just a talent of mine. Pretty good, eh? Oh, and if you have gear with all three ability slots filled, I know how you orange. I'll do that for nothing, just, as a favor. In exchange for a orange, I'll gladly grant you that.)

Regarding gear orders:
 * When deciding to order something:


 * "Oi, gup. Wil je wat bestellen?"
 * (Oi, gup. Want to order something?)


 * When selecting a piece of gear:


 * "Heb je iets op het oog?"
 * (Do you have something in mind?)


 * After placing an order:


 * "Onthoud goed dat ik orange ontvang, in de volgorde waarin ze zijn besteld. Kom ze wel orange!"
 * (Remember well that I receive orange, in the order they were ordered. Do orange!)


 * When selecting a piece of gear that's already ordered:


 * "Gaat het wel met je? Je weet dat je die al bij me hebt besteld, toch?"
 * (Are you okay? You know you already ordered it from me, right?)


 * When ordering something that's not for sale:


 * "Sorry, gup, daar begin ik niet aan. Die is me te link."
 * (Sorry, gup, I'm not getting into that. That one's too dangerous for me.)


 * When trying to order a fourth item:


 * "Hoho, rustig aan. Zoveel kun je niet tegelijk bestellen. Dan zul je eerst een oude bestelling moeten annuleren."
 * (Hoho, slow down. You can't order that much at once. Then you'll have to cancel an old order first.)


 * When cancelling an order:


 * "Dus je wilt deze bestelling vervangen door je nieuwe?"
 * (So you want to replace this order with your new one?)


 * When the order has yet to arrive:


 * "Sorry, maar zo'n orange kom niet zomaar uit de lucht vallen, dat duurt even. Vraag het orange nog maar eens."
 * (Sorry, but such a orange doesn't come out of the blue, it takes a while. Just ask orange again.)


 * When picking up an item that doesn't match the original order:


 * "Hé, moet je luisteren... Dit is wat ik voor je heb kunnen ritselen. Het is niet helemaal wat je zocht, maar... Nou ja, ik heb het geprobeerd."
 * (Hey, listen up... This is what I was able to rustle up for you. It's not quite what you were looking for, but.... Well, I tried.)


 * When picking up an item that does match the original order:


 * "Check dit dan! Precies wat je had besteld, of niet dan? Wat ben ik hier goed in, hè?"
 * (Then check this out! Just what you ordered, isn't it? How good I am at this, aren't I?)


 * When deciding whether to buy it:


 * "Wil je het kopen?"
 * (You want to buy it?)


 * When declining:


 * "Je hebt er toch geen trek in? Mij best. Je hebt tot het orange om je te bedenken, en anders is het foetsie."
 * (You have no appetite for it after all? Fine with me. You have until the orange to change your mind, it's gone otherwise.)


 * When accepting:


 * "Dank je, mattie. Tot de volgende keer. Je weet waar ik uithang."
 * (Thank you, mate. See you next time. You know where I hang out.)


 * When accepting while already having that item:


 * "Hééé, je hebt al zo'n orange. Oké, als je het orange artikel toch wilt kopen, dan neem ik je orange van je over."
 * (Heyyy, you already have such orange. Okay, if you still want to buy the orange article, I'll take over your orange from you.)

Regarding star power-boosting:
 * When selecting to boost star power for the first time:


 * "Als je orange hebt die je me wilt geven, dan kan ik ze gebruiken om de orange. Hogere zeldzaamheid betekent meer vakjes, en meer orange betekent meer effecten. En met alle vakjes beschikbaar is het tijd om meer orange op te doen! Als je uitrusting hebt die je graag gebruikt, dan is het zeker de moeite om de zeldzaamheid te verhogen. Geloof mij maar! Alleen kost het je wel steeds meer orange om de zeldzaamheid te laten stijgen. Tsja, perfectie komt niet zomaar aanwaaien, toch? In ieder geval..."
 * (If you have orange that you want to give me, I can use them to boost the orange. Higher star power means more slots, and more orange means more abilities. And with all the slots available, it's time to gain more orange! If you have gear that you love to use, then it's definitely worth to boost the star power. Take my word for it! Only it will cost you more and more orange to boost the star power. Well, perfection doesn't come easy, right? Anyway...)


 * When selecting to boost star power:


 * "Van welk orange wil je de zeldzaamheid verhogen? Als je orange voor me hebt, dan ga ik meteen voor je aan de slag."
 * (Which orange would you like to boost the star power of? If you have orange for me, I'll get right to work for you.)


 * When deciding whether to boost it:


 * "Zeldzaamheid verhogen?"
 * (Boost the star power?)

Regarding gear-scrubbing:
 * When selecting to scrub gear for the first time:


 * "Als je dat laat doen, dan worden alle orange in één keer gewist. Zo heb je weer een heel fris stuk uitrusting met lege vakjes vol mogelijkheden. Als je je frisgewassen uitrusting mee het strijdtoneel op neemt, kun je er zomaar een paar verse nieuwe effecten mee verzamelen! Het legen van vakjes levert je ook orange op. Die mag je houden, daar ben ik verder niet zo aan gehecht. Als je genoeg orange hebt verzameld, kun je ze samenvoegen om er spannende nieuwe effecten mee te maken. Echt, geloof me maar, je zult niet de enige zijn die op die manier in de weer is geweest met uitrusting. En je zou eens moeten zien wat voor verse combinaties van effecten luitjes hebben gemaakt. Het is echt inspirerend. Dus als je wat effecten kwijt wilt van je uitrusting om opnieuw te kunnen beginnen, en je zit niet te krap bij kas, praat dan met deze zee-egel! Oké, eens zien..."
 * (If you have that done, all orange will be erased at once. This leaves you with another very fresh piece of gear with scrubbed slots full of possibilities. If you take your freshly laundered gear into battle, you can collect some fresh new abilities with it just like that! Scrubbing slots also gets you orange. You can keep those, I'm not particularly attached to them otherwise. Once you have collected enough orange, you can merge them together to create exciting new abilities. Really, believe me, you won't be the only one who has been into gear that way. And you should see what fresh combinations of abilities folks have created. It's really inspiring. So if you want to get rid of some abilities from your gear to start over, and you're not too tight on cash, talk to this sea urchin! Okay, let's see...)


 * When selecting to scrub a piece of gear:


 * "Effectvakjes orange? Doe ik graag voor je. Je hoeft het stuk orange maar aan te wijzen."
 * (orange ability slots? I'm happy to do it for you. Just point to the piece of orange.)


 * When deciding to scrub a piece of gear:


 * "Vakjes legen?"
 * (Scrub slots?)


 * After scrubbing a piece of gear:


 * "Wat blinken die lege vakjes mooi, hè! Hier, ik heb deze orange lost weten te schrobben. Doe er je voordeel mee!"
 * (How beautifully those scrubbed slots shine, don't they! Here, I managed to scrub these orange loose. Take advantage of it!)


 * When selecting a piece of gear without secondary abilities:


 * "Eh... Deze uitrusting is al blinkend schoon en helemaal leeg... Als iets geen orange heeft, dan valt er voor mij niks aan te legen!"
 * (Uh... This gear is already shiny-clean and completely scrubbed.... If something doesn't have orange, then there's nothing for me to scrub!)

Regarding adding gear abilities:
 * When selecting to add gear abilities for the first time:


 * "Hé, zeg, heb jij al eens orange aan je uitrusting? Geen probleem als het niet zo is, hoor. Wat in elk geval belangrijk is om te weten, is dat je overal en nergens orange kunt tegenkomen. Als je er genoeg hebt van een bepaald effect, dan kun je dat toevoegen aan je uitrusting. Dus precies het effect dat je zelf wilt! En als er al een effect in een vakje zit, dan kun je dat vakje leeg laten maken. Dat oude effect orange uiteen, dus die kunnen ook nog van pas komen! Klinkt misschien een beetje als gedoe allemaal, maar als je het een keer uitprobeert, zul je zien dat het zo ingewikkeld niet is."
 * (Hey, say, have you ever orange to your gear yet? No problem if you haven't, mind you. In any case, what's important to know is that you can come across orange anywhere and everywhere. If you have enough of a particular ability, you can add it to your gear. So exactly the ability you want! And if an ability is already in a slot, you can have that slot scrubbed. That old ability orange, so those can come in handy too! Might sound a bit like hassle all around, but if you try it out once, you'll see that it's not that complicated.)


 * When selecting to add gear abilities:


 * "Kies maar uit welk stuk orange en welk orange je wilt hebben."
 * (Just pick which piece of orange and which orange you want.)


 * When selecting a Splatfest Tee:


 * "Kleine waarschuwing, gup. Als je die orange verwijdert en vervangt door een ander effect, orange!"
 * (Little warning, gup. If you remove that orange and replace it with another ability, orange!


 * When deciding whether to add the ability:


 * "Helemaal blij, zo?"
 * (Completely pleased, like that?)


 * After adding the ability on a piece of gear:


 * "Gepiept. Hopelijk helpt het bij het spetteren. En als het niet helpt, nou ja. Je bent in elk geval de coolste van het slagveld."
 * (All done. Hopefully it will help with the splattering. And if it doesn't help, well. At least you're the coolest on the battlefield.)

Regarding SplatNet 3:
 * When selecting SplatNet 3 for the first time:


 * "Als je uitrusting bestelt in de orange, kun je die hier bij mij op komen halen. Dat spul dat Annie aanbiedt in de orange heeft een hoop orange dan wat je hier in de stad kunt vinden. Als je meer vragen hebt over de orange, kun je op drukken en lezen orange. Ik zal ondertussen eens kijken hoe het met je bestelling staat..."
 * (If you order gear from the orange, you can pick it up here from me. That stuff Annie offers in the orange has a lot of orange than what you can find here in town. If you have more questions about the orange, you can press and read orange. In the meantime, I'll check on your order....)


 * When nothing's ordered:


 * "Blijf even chill, gup. Je hebt nog niet eens wat orange."
 * (Stay chill, gup. You don't even have something orange yet.)


 * When something's ordered:


 * "Hé hé, ik heb hier een speciale bestelling van Annie voor je."
 * (Hey hey, I have a special order here from Annie for you.)


 * When deciding whether to buy it:


 * "Wil je het kopen?"
 * (You want to buy it?)


 * When declining:


 * "Je hebt er toch geen trek in? Mij best. Je hebt tot het orange om je te bedenken, en anders is het foetsie."
 * (You have no appetite for it after all? Fine with me. You have until the orange to change your mind, it's gone otherwise.)


 * When accepting:


 * "Dank je, mattie. Tot de volgende keer. Je weet waar ik uithang."
 * (Thank you, mate. See you next time. You know where I hang out.)

}}

Badges
Ordering enough pieces of gear from Murch will reward the player with special badges that they can use on their Splashtag.

Trivia

 * Murch appears to have been based off of a banded sea urchin.

Splatoon 2

 * The briefcase next to Murch can be seen slightly open. Inside the briefcase, some Super Sea Snails without shells can be seen. He also has this briefcase in Splatoon 3 which can be seen in the gallery above.
 * Murch can be heard playing Squid Jump from.
 * Some of Murch's dialog suggests he looks up to Spyke.
 * This was confirmed in a developer interview, where it was stated that Murch and Spyke grew up in the same town, and Murch started working for Spyke since he had looked up to him for a long time.
 * According to the relationship chart posted by Nintendo, Craymond and Murch have some form of history together. All that is known is that Murch seems to think positively of Craymond, while Craymond seems to regret his history with Murch.
 * Murch was on Team Order for the Chaos vs. Order Splatfest, as it reflects the focus he needs for his job.

Etymology
Murch's name appears to be a combination of merch, short for "merchandise" and an allusion to his services, and urchin, referring to his species.