Annie

"Oh, um... hello."

- Annie upon the player entering Cooler Heads

Annie is a character in the SS undefined. She is a shy sea anemone with a clownfish named Moe living in her hair. In and, she owns the headgear shop, Cooler Heads, in Booyah Base. In and, she runs the SplatNet Gear Shop in SplatNet 2 and SplatNet 3, respectively.

Appearance
Annie has pink tentacles with pastel green tips that serve as her hair and house Moe. Her skin is a pale beige color similar to shopkeepers like Sheldon and Flow. She has cyan eyes with hot pink pupils and baby blue sclera, along with purple eyelids and eyelashes. Annie wears a shiny indigo star-shaped accessory in her hair and black glasses. She has magenta headphones around her neck and a chartreuse jacket emblazoned with magenta and aqua-blue squids. Annie also wears a dark teal dress, orange tights with black squids on them, and black biker boots.

In Splatoon 3, Annie's tentacles are more on the pastel side. Annie wears a black hat and hoodie, underneath, she wears a green shirt with a black rim. She wears fishnet stockings and black boots. She also wears round glasses on her face.

Personality and traits
Annie has a shy personality, being extremely reserved and constantly ruminating. When speaking, she usually trails off after some time, gradually getting quieter. She experiences difficulty greeting customers, and according to Callie and Marie in the Squid Sisters Stories, she moved online to the SplatNet 2 shop because she got flustered too easily. She also sometimes helps Sheldon with decorating weapons at Ammo Knights. Despite her shyness, she has an exciting writing style, in addition to being a great artist. She is prone to having outbursts from time to time, though this is never seen in-game. She also likes metal music, and got into gothic metal sometime before , which influenced her outfit in that game.

Moe the clownfish lives atop her head. He talks a big game, but he staunchly refuses to leave the safety of Annie's head.

[[Media:Shop - Cooler Heads.oga|Annie's version]] of DJ Lee Fish's song Lookin' Fresh has louder treble, meaning emphasized vocals and minimal percussion, giving it a weaker sound overall. This is a reflection of her shy, detached personality, as well as the fact that she sells gear for the top part of the buyer's body, hence the emphasis on the treble.

Splatoon
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🇺🇸 [[united states|us]] English (North America)
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 * "O-oh... Hello. I-I'm very sorry, but um... I'm afraid we have... a sort of rule here, you see. We don't sell to people who aren't, um, fresh enough. Once you reach, say... Level 4... I should be able to help you. Maybe you could visit the lobby and play some, um... regular battles? That might help you level up...  " - When a player below Level 4 enters the shop.
 * " Oh... hello. So... Welcome to Cooler Heads. Feel free to, um, look around if you want. All the gear here has, you know, abilities and stuff... If you want to know more, you could press and look at the manual. If you're into that sort of thing...   " - When a player at Level 4 or higher enters the shop for the first time.
 * "You're looking pretty fresh these days. I'll see if I have any gear to suit you... " - When entering the shop after reaching Level 5.
 * "You're like...the freshest Inkling I've ever, um, seen with my eyes... I hope my gear is good enough for you... " - When entering the shop after reaching Level 15.
 * "Oh... OH! Um, w-welcome to Cooler Heads and stuff... WOW! I, um... sorry. You... Y-you're just too fresh for words. Everyone's talking about you and, um, sorry... " - When a player at Level 20 or higher enters the shop for the first time.
 * " Oh, um...hello. You're kinda, sorta offline right now. I can't help you until you connect to the internet...  " - When the player is offline.
 * "Oh, um...hello."' - When the player enters the shop.
 * "Y-you'll buy it...?" - When the player selects a piece of headgear.
 * "Y-you'll equip it...?" - When the player purchases a piece of headgear.
 * "Thanks, um, a lot! Y-you know you can tap Equip on to swap out your gear, right? " - After the player chooses whether to equip a new piece of headgear.
 * "O-oh, I think you might already have that one... " - When the player tries to purchase headgear they already own.
 * "Oh! Um, I'm so sorry, but... it looks like maybe you forgot your money at home... " - When the player does not have enough Cash.
 * "Oh! Um, I'm so sorry, but... it looks like maybe you forgot your money at home... " - When the player does not have enough Cash.

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🇪🇺 [[european union|eu]] English (Europe and Oceania)
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 * "Ahh... hello... Oh! I...I'm very sorry, but... Well, the thing is... I'm afraid we have... a sort of rule here, you see... We don't sell to people who aren't fresh enough... Maybe if you reach, say... Level 4... I might be able to help you then...? If you go to the Lobby, and play some, ermmm... Turf Wars...? That might help your level go up... "' - Annie on not being level 4.
 * "Ahh...hello... Welcome to Cooler Heads... I hope you'll take a look around... All the gear here has, you know, abilities and stuff... If you want to know more, you could press [Home] and look at the manual... If you... like... "' - Annie upon entering the shop for the first time above level 4
 * "Ahh... Hello."' - When the player enters the shop.
 * "Y-You'll buy it...?" - When the player selects a piece of headgear.
 * "Y-You'll equip it...?" - When the player purchases a piece of headgear.
 * "Th...Thank you very much! Y...You know you can touch, um, equip on to equip your gear, right? " - After the player chooses whether to equip a new piece of headgear.
 * "O...Oh, I think you might already have that one... " - When the player tries to purchase headgear they already own.
 * "Ahhhh... I'm awfully sorry, but... It looks like you don't have quite enough money " - When the player does not have enough Cash.
 * "Ahhhh... I'm awfully sorry, but... It looks like you don't have quite enough money " - When the player does not have enough Cash.

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[[undefined|jp]] Japanese
When a player below Level 4 enters the shop:
 * 「…ぁっ、ぃらっしゃいませぇ… …はわぁ！ すみません… ここのお店はぁ… ぁのぅ… すみません… イカしてないコには 売れない決まりで… ランク4になれば… ちょっとは イカしたコになれるかと… ロビーに行って、 ナワバリバトルを何回かすれば… ランクは 上がると思うんですぅ」
 * (... Ah, w-welcome... ...Oh my! Sorry... This shop... Um... Sorry... We have a rule not to sell anything to unfresh kids... It seems you get to Level 4 and... You'll be a little fresh... You'll get your level up as you play the Turf War several times... I think.)

When a player at Level 4 or higher enters the store for the first time:
 * 「…ぁっ、ぃらっしゃいませぇ おかしら堂に ようこそ… よかったら… 見て行ってくださぃ… それぞれのギアには バトルで効果を発揮する ギアパワーがついてるのでぇ… くわしくは、を押して 「？」説明書を 確認してください…」
 * (... Ah, w-welcome to Cooler Heads... If you want... please take a look around... All of the gear comes with abilities that will help you in b-battle... Please press and tap 「？」 if you want to learn more...)

When the player selects a piece of clothing:
 * 「買ってぃきます…？」
 * (Are you going to buy it...?)


 * When the player purchases a piece of clothing:


 * 「そうびしてぃきます…？」
 * (Are you going to e-equip it...?)


 * After the player chooses whether to equip a new piece of clothing:


 * 「ぁりがとぅござぃましたぁあぁ〜 ギアを変えるのはぁの カスタマイズをタッチで、お願いしますぅ」
 * (T-thank you very much~ T-to change your gear, touch "customize" on, p-please.)

When the player does not have enough Cash:
 * 「…えっ、ぁ、すぃません、 おカネ 足りなぃぽいです…」
 * (...Eh, ah, s-sorry, you don't seem to have enough money...) - When the player does not have enough Cash.

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Splatoon 3
"And here are two familiar faces - Annie and Moe from Cooler Heads, the Inkopolis headgear shop! Annie has leaned into her love of gothic metal and changed her style. She also moonlights as a sysop for SplatNet and adds decals to weapons on the side. As for Moe? Still a clown fish."

- @SplatoonNA on Twitter

Trivia

 * Annie's name is a pun on the word "anemone," as it sounds like the "ane" in "anemone". Moe's name completes the pun.
 * It is possible that Annie has a romantic interest in Sheldon. However, this possibility is only mentioned in Chapter 4 of the Squid Sisters Stories when Callie blurts out in excitement, "Do you think Annie and Sheldon...?!" to which Marie responds, smiling, "No way, not a chance."
 * In the same chapter, according to Crusty Sean, Annie was also looking for a new gig and had kept herself busy decorating weapons at Ammo Knights. The more she did it, the more she felt a detail-oriented part-time job suited her perfectly. This is probably what inspired her to start the online retail service, SplatNet Gear Shop.
 * Annie was on Team Chaos for the Chaos vs. Order Splatfest, with her reasoning that it matches the eccentric gear abilities she sells in her online shop.
 * Annie seems to be slightly skeptical of Spyke, as seen in the Splatoon 2 relationship chart, in which she states "He seems dangerous..." Additionally, in Inkopolis Plaza, the alleyway that Spyke inhabits is directly opposite Cooler Heads, Annie's shop. This connection could be a reference to sea urchins and sea anemones being natural enemies.