Barry C.

"Oh. Hey. You've bought a lot of stuff from this place... Barry had a special message for that. He wanted me to thank you for being such a loyal customer. Then he had this whole bit where I'm supposed to give a "funny" speech and present you with a orange... I'm just gonna give this to you. Way to consume, consumer."

- Harmony

Barry C. is the manager of Splatsville's general store Hotlantis. He is mentioned in Sunken Scroll 17 in Splatoon 3. He is never seen in the game as he left the duty of managing Hotlantis to Harmony, a frequent customer of the shop. Harmony mentions that Barry left instructions for her telling her to give Splashtag badges to loyal customers. He has a social media page, as seen in Sunken Scroll 17, in which he announces that he is allowing Harmony to manage Hotlantis.

The name "Barry C." is derived from "barracuda". Additionally, Barry's avatar seen in Sunken Scroll 17 depicts a barracuda. This association with barracudas is somewhat ironic in that barracudas are predatory fish known for their aggressive behavior, in contrast to Barry's mannerisms shown in the Sunken Scroll and Harmony's dialogue about him.