Moe

"GIVE US YER CASH!"

- Moe upon entering Cooler Heads

Moe (Japanese: クマノ Kumano) is a clownfish who lives in the hair of Annie. He runs the hat shop Cooler Heads alongside Annie, brashly critiquing players based on their rank and style.

Personality and traits
Moe acts hostile towards the Inklings, insulting them at every single opportunity. Though he acts tough, he stubbornly refuses to leave Annie's head. Despite his tough talk, he never does anything on his own. This is partially represented by their manner of speaking: Annie always speaks first, with Moe popping up afterwards with a smart remark.

In the nineteenth Sunken Scroll, it is hinted that Moe is actually manipulating Annie. It states, "Is the big fluffy one providing shelter for the little fishy one, or is the little fishy one manipulating the big fluffy one? We may never know... "

Quotes
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🇺🇸 [[united states|us]]North America (English)
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 * "BEAT IT LOSER" - When a player below Level 4 enters the shop.
 * "LOSER ALERT!" - When a player at Level 4 or higher enters the shop for the first time.
 * "PAY UP, CHUMP!" - When a player enters the shop upon reaching Level 5.
 * "GIVE US YER CASH!" - When the player enters the shop.
 * "BEAT IT, NERD!" - When the player is offline.
 * "YOU'LL BE BACK!" - After the player chooses whether to equip a new piece of headgear.
 * "WASTIN' OUR TIME!" - When the player tries to purchase headgear they already own.
 * "YER BROKE!" - When the player does not have enough Cash.
 * "YER STILL A NERD!" - When the player visits the shop after Leveling up.
 * "NO LOITERING!" - When a player at Level 15 or higher enters the shop for the first time.
 * "I'M STILL FRESHER!" - When a player at Level 20 or higher enters the shop for the first time.
 * "I'M STILL FRESHER!" - When a player at Level 20 or higher enters the shop for the first time.

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🇪🇺 [[european union|eu]]Europe and Oceania (English)
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 * "BEAT IT LOSER" - When a player below Level 4 enters the shop.
 * "LOSER ALERT!" - When a player at Level 4 or higher enters the shop for the first time.
 * "YO, SQUID!" - When the player enters the shop.
 * "YOU'LL BE BACK!" - After the player chooses whether to equip a new piece of headgear.
 * "WASTIN' OUR TIME!" - When the player tries to purchase headgear they already own.
 * "BRING US CASH!" - When the player does not have enough Cash.
 * "YER STILL A NERD!" - When the player visits the shop after Leveling up.
 * "I'M STILL FRESHER!" - When a player at Level 20 or higher enters the shop for the first time.
 * "I'M STILL FRESHER!" - When a player at Level 20 or higher enters the shop for the first time.

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[[undefined|jp]]Japan

 * 「オトトイきやがれ！」
 * (Beat it!) - When a player below Level 4 enters the shop.
 * (Beat it!) - When a player below Level 4 enters the shop.


 * 「イナカモンはっけん！」
 * (Unfresh alert!) - When a player at Level 4 or higher enters the store for the first time.


 * 「またこいよ！」
 * (You'll be back!) - After the player chooses whether to equip a new piece of clothing.

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Trivia

 * Annie and Moe's names together sound like "anemone", which is a reference to the fact that clownfish live inside them.
 * Annie's hair bears a resemblance to a sea anemone as well.
 * Moe's name may be referencing Nemo from Finding Nemo, who is also a clownfish.
 * Curiously, Moe is one of the only characters in Splatoon to not have evolved beyond their regular state, the only other example of this being Craymond.