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 * S3 Icon Murch.png Abilities
 * S2 Brand SquidForce.png Gear brands S3 Brand Firefin.png Gear brands
 * S3 Icon Hotlantis.png Catalog
 * S3 Icon Shiver.png Characters
 * S2 Mem Cake iShipIt Logo.png Environment 📦 Environment
 * S3 Icon Naut Couture.png Gear S2 Mem Cake White Tee.png Gear
 * S3 Icon Hotlantis.png Items or
 * S3 icon squid light green.png Locations S Icon Sunken Scroll.png Locations S2 Mem Cake Sunken Scroll.png Locations
 * Splatoon Manga New Logo crop.png Manga
 * S2 Mem Cake Key.png Mechanics
 * S3 Icon Hotlantis.png Merchandise S2 Mem Cake Inkling Squid.png Merchandise
 * S3 Icon Big Man.png Music Octo Valley boss 5 Enter the Octobot King! icon.png Music S2 Icon Marina.png Music
 * S2 Icon Ranked Battle.svg Modes or Multiplayer or Online battles
 * S3 Icon Mr Grizz.png Salmon Run
 * S3 Icon Return of the Mammalians.png Story Mode or Single-player
 * S3 Splatfest Logo.svg Splatfest
 * S3 Icon Frye.png Stages
 * S2 Icon Judd.png Strategy
 * Mode Icon Clam Blitz.png Version history  Version history
 * S3 Icon Ammo Knights.png Weapons S3 Weapon Main Splattershot Flat.png Weapons

Main Page/Countdown
Back Into the Ink

 ''' 2022/09/09 00:00|Available now! ''' Join the battle on 2022-09-09!

Main Page/Splatfest Edit Global
 Splatfest Schedule Global 2022-09-24 at July 27, 2024 - 2022-09-26 at July 27, 2024 Gear vs. Grub vs. Fun

Countdown Tests
=Translate Box=

=Catalog=

General

 * * Only unlockable through catalog. Once unlocked it can be bought in shops to raise the star power or ordered through Murch.



Drizzle Season 2023

 * * Returning gear items from previous games not exclusive to the Catalog.
 * ** Returning gear items, which where previously locked to the Drizzle Season 2022 Catalog.
 * *** Name likely incorrect, as gear with the same name already exists.



=Challenge Page=

 is a Challenge in. Information about it was first available on 2023-06-03 at July 27, 2024 on SplatNet 3 after the conclusion of the first New Season Challenge and it was first available on 2023-06-15 during Sizzle Season 2023 as the third available Challenge in Splatoon 3.

Description
During the Challenge,

Annie
Annie has pink tentacles with pastel green tips that serve as her hair and house Moe. Her skin is a pale beige color similar to shopkeepers like Sheldon and Flow. She has cyan eyes with hot pink pupils and baby blue sclera, along with purple eyelids and eyelashes. Annie wears a shiny indigo star-shaped accessory in her hair and black glasses. She has magenta headphones around her neck and an unzipped green hoodie emblazoned with magenta and aqua-blue squids. Annie also wears a black dress, a dark green apron, orange tights with black squids on them, and black biker boots. The corner of her apron is adorned with two small pins: a skull and a yellow squid.

In Splatoon 3, Annie's tentacles are put into 2 split colors, with one side being pastel pink (similar to her original Splatoon colors) and the other being pastel purple. Additionally, the tips of her tentacles are now white instead of the prior green. Annie wears a black biker hat and a partially unzipped black hoodie with purple and blue corals. The same pins from her prior outfit are now placed at the corner of her hoodie. Underneath, she wears the same black dress and dark green apron as in Splatoon. She wears fishnet stockings and black boots. Annie also wears round silver glasses on her face.

Moe
Moe is orange with white stripes and bulging eyes. Not many clownfish are seen in the Splatoon series to compare Moe's difference to other clownfish. However, according to Splatoon Base, he supposedly looks well-fed due to Annie giving him snacks.

Annie
Annie has a shy personality, being extremely reserved and constantly ruminating. When speaking, she usually trails off after some time, gradually getting quieter. She experiences difficulty greeting customers, and according to Callie and Marie in the Squid Sisters Stories, she moved online to the SplatNet 2 shop because she got flustered too easily. She also sometimes helps Sheldon with decorating weapons at Ammo Knights. Despite her shyness, she has an exciting writing style, in addition to being a great artist. She is prone to having outbursts from time to time, though this is never seen in-game. She also likes metal music, and got into gothic metal sometime before , which influenced her outfit in that game.

[[Media:Shop - Cooler Heads.oga|Annie's version]] of DJ Lee Fish's song Lookin' Fresh has louder treble, meaning emphasized vocals and minimal percussion, giving it a weaker sound overall. This is a reflection of her shy, detached personality, as well as the fact that she sells gear for the top part of the buyer's body, hence the emphasis on the treble.

Moe
Moe acts hostile towards the player, insulting them at every single opportunity. Though he acts tough, he stubbornly refuses to leave Annie's head and never does anything on his own. This is partially represented by Annie always speaking first, with Moe popping up afterwards with a smart remark.

Splatoon
{{collapse|

🇺🇸 [[united states|us]] English (North America)
When a player below Level 4 enters the shop:
 * "O-oh... Hello. I-I'm very sorry, but um... I'm afraid we have... a sort of rule here, you see. We don't sell to people who aren't, um, fresh enough. Once you reach, say... Level 4... I should be able to help you. Maybe you could visit the lobby and play some, um... regular battles? That might help you level up...  "

When a player at Level 4 or above enters the shop for the first time:
 * " Oh... hello. So... Welcome to Cooler Heads. Feel free to, um, look around if you want. All the gear here has, you know, abilities and stuff... If you want to know more, you could press and look at the manual. If you're into that sort of thing...   "

When entering the shop after reaching Level 5:
 * "You're looking pretty fresh these days. I'll see if I have any gear to suit you... "

When entering the shop after reaching Level 15:
 * "You're like...the freshest Inkling I've ever, um, seen with my eyes... I hope my gear is good enough for you... "

When entering the shop after reaching Level 20:
 * "Oh... OH! Um, w-welcome to Cooler Heads and stuff... WOW! I, um... sorry. You... Y-you're just too fresh for words. Everyone's talking about you and, um, sorry... "

When entering the shop without an internet connection:
 * " Oh, um...hello. You're kinda, sorta offline right now. I can't help you until you connect to the internet...  "

When the player selects a piece of clothing:
 * "Y-you'll buy it...?" - When the player selects a piece of headgear.


 * When the player purchases a piece of clothing:


 * "Y-you'll equip it...?" - When the player purchases a piece of headgear.


 * After the player is offered to equip a purchase:


 * "Thanks, um, a lot! Y-you know you can tap Equip on to swap out your gear, right? "

When entering the shop:
 * "Oh, um...hello."'

When the player tries to purchase headgear they already own:
 * "O-oh, I think you might already have that one... " - When the player tries to purchase headgear they already own.

When the player does not have enough cash: }}
 * "Oh! Um, I'm so sorry, but... it looks like maybe you forgot your money at home... "

{{collapse|

🇪🇺 [[european union|eu]] English (Europe and Oceania)
When a player below Level 4 enters the shop:
 * "Ahh... hello... Oh! I...I'm very sorry, but... Well, the thing is... I'm afraid we have... a sort of rule here, you see... We don't sell to people who aren't fresh enough... Maybe if you reach, say... Level 4... I might be able to help you then...? If you go to the Lobby, and play some, ermmm... Turf Wars...? That might help your level go up... "'

When a player at Level 4 or above enters the shop for the first time:
 * "Ahh...hello... Welcome to Cooler Heads... I hope you'll take a look around... All the gear here has, you know, abilities and stuff... If you want to know more, you could press [Home] and look at the manual... If you... like... "'

When the player selects a piece of clothing:
 * "Y-You'll buy it...?"


 * When the player purchases a piece of clothing:


 * "Y-You'll equip it...?"


 * After the player is offered to equip a purchase:


 * "Th...Thank you very much! Y...You know you can touch, um, equip on to equip your gear, right? " - After the player chooses whether to equip a new piece of headgear.

When entering the shop:
 * "Ahh... Hello."'

When the player tries to purchase headgear they already own:
 * "O...Oh, I think you might already have that one... "

When the player does not have enough cash: }}
 * "Ahhhh... I'm awfully sorry, but... It looks like you don't have quite enough money "

{{collapse|

[[undefined|jp]] Japanese
When a player below Level 4 enters the shop:
 * 「…ぁっ、ぃらっしゃいませぇ… …はわぁ！ すみません… ここのお店はぁ… ぁのぅ… すみません… イカしてないコには 売れない決まりで… ランク4になれば… ちょっとは イカしたコになれるかと… ロビーに行って、 ナワバリバトルを何回かすれば… ランクは 上がると思うんですぅ」
 * (... Ah, w-welcome... ...Oh my! Sorry... This shop... Um... Sorry... We have a rule not to sell anything to unfresh kids... It seems you get to Level 4 and... You'll be a little fresh... You'll get your level up as you play the Turf War several times... I think.)

When a player at Level 4 or above enters the shop for the first time:
 * 「…ぁっ、ぃらっしゃいませぇ おかしら堂に ようこそ… よかったら… 見て行ってくださぃ… それぞれのギアには バトルで効果を発揮する ギアパワーがついてるのでぇ… くわしくは、を押して 「？」説明書を 確認してください…」
 * (... Ah, w-welcome to Cooler Heads... If you want... please take a look around... All of the gear comes with abilities that will help you in b-battle... Please press and tap 「？」 if you want to learn more...)

When the player selects a piece of clothing:
 * 「買ってぃきます…？」
 * (Are you going to buy it...?)


 * When the player purchases a piece of clothing:


 * 「そうびしてぃきます…？」
 * (Are you going to e-equip it...?)


 * After the player is offered to equip a purchase:


 * 「ぁりがとぅござぃましたぁあぁ〜 ギアを変えるのはぁの カスタマイズをタッチで、お願いしますぅ」
 * (T-thank you very much~ T-to change your gear, touch "customize" on, p-please.)

When the player does not have enough Cash:
 * 「…えっ、ぁ、すぃません、 おカネ 足りなぃぽいです…」
 * (...Eh, ah, s-sorry, you don't seem to have enough money...) - When the player does not have enough Cash.

}}

Splatnet 2

 * "Oh, um... Hi. Welcome to my shop"


 * "Please...um...have a look around and stuff."

Splatoon 3
"And here are two familiar faces - Annie and Moe from Cooler Heads, the Inkopolis headgear shop! Annie has leaned into her love of gothic metal and changed her style. She also moonlights as a sysop for SplatNet and adds decals to weapons on the side. As for Moe? Still a clown fish."

- @SplatoonNA on Twitter

{{collapse|

🇺🇸 [[united states|us]] English (North America)
When a player below level 4 enters the shop:
 * "Oh, hello... Oops, I mean...sorry. We have a rule here that...and I mean no offense here, but...we can't sell to people who aren't...well...fresh. Um, although, once you're orange...that might be fresh enough? Maybe? Go do some orange in the orange... If you want to, that is... Not doing that is also valid... "

When a player of level 4 or above enters the shop for the first time:
 * "Oh...hello. This is my shop, called, um...Cooler Heads. You seem pretty fresh, I guess. I wouldn't mind if you wanted to, you know...have a look around... Our Specialty at Cooler Heads is, you know...gear for your head. All the ones we sell have these... orange. They'll help you out in battle. Yep. You can, um, press  to learn about them. Please don't ask me more...  "

When a player of level 10 or above enters the shop for the first time:
 * "Oh...hello. This is my shop, called, um...Cooler Heads. You're, uh, really...really...fresh. It's cool of you to come shop here. Hope our stuff is good enough for you... "

When a player of level 20 or above enters the shop for the first time:
 * "Oh...hello. This is my shop, called, um...Cooler Heads. Whoa...you're, um, fresher than fresh? I might need to restock so I have stuff stylish enough for you... "

When a player of level 30 or above enters the shop for the first time:
 * "Oh...hello. This is my shop, called, um...Cooler Heads. Wh— Y— How are you THIS fresh? I...I'm not worthy to have customers as awesome as this... "

When spending at least 100,000 cash for the first time:
 * "Oh gosh.. Oh, wow... There's this, um, orange we like to give our regulars... to say, y'know, thanks for giving us so much business... "

When spending at least 1,000,000 cash for the first time:
 * "Whoa... Did you really just... There's this special orange we only give to, um, the customers we appreciate the most... It'd be, um...pretty cool if you put it on, maybe... If that sounds like the kind of thing...you might want to do... "

When entering the shop without an internet connection:
 * "Oh...hello. Um, I think you're offline. You should go to the lobby... You can get connected to the internet there..."

When entering the shop:
 * "Oh, um...hello."

When the shop stocks a piece of already-owned headgear for the first time:
 * "Oh...we have something in stock that you already own. So, um, you can orange or orange... orange gives it more ability slots...or raises the XP earned... orange exchanges yours for a new one with, um, different stuff. Those sound like fun...right? Whee... haha... ha... "

When selecting a piece of headgear:
 * "Y-you'll buy it?"

When selecting a piece of already-owned headgear:
 * "Oh, um...I think...you have that already. Do you want to...I dunno... raise its star power or...trade it in?"

When deciding whether to exchange a piece of headgear:
 * "The orange and orange on these will get reset... You're cool with that, right?"

When trying to trade in a piece of headgear that has the same main ability:
 * "Um... This gear does the exact same thing... I think maybe there's no point in trading it..."

When selecting a piece of already-owned headgear with max star power:
 * "Ah... I hope you didn't have your heart set on that. Because, um, you can't raise the star power any more..."

When selecting a piece of headgear already bought on the same day:
 * ''"Ohhh, um, that one's not in stock anymore. I wish it was... I hate telling people they can't buy something... "

When selecting a piece of headgear already bought on the same day in Splatsville:
 * "Huh? Oh, whoops... I guess...that one's...sold out already..."

After buying a piece of headgear:
 * "Y-you'll equip it?"

After the player is offered to equip a purchase:
 * "Great... Um, if you want to change into the new gear, you can use the orange menu... You probably knew that...  "

When not having enough cash: }} {{collapse|
 * "Oh, erm, did you not know...that... your balance isn't enough to cover that...I don't think..."

[[undefined|nl]]Dutch
When a player below level 4 enters the shop:
 * "O, hallootjes. Oeps, ik bedoel... Sorry. We hebben hier een regel, ehm... Ik bedoel het niet verkeerd, maar... we verkopen geen spullen aan iemand die niet... erg vers is. Eh, misschien als je orange hebt behaald... Dat je dan wel vers genoeg bent? Misschien? Doe gewoon wat orange in de orange... Dan komt het wel goed. Als je daar zin in hebt, tenminste... Niks moet, alles mag... "


 * (Oh, hello there. Oops, I mean... Sorry. We have a rule here, um... I mean, no offense, but... we don't sell stuff to anyone that's not... very fresh. Um, maybe if you have reached orange... That you'll be fresh enough then? Maybe? Just do some orange in the orange... Then you'll be fine. If you feel like it, at least.... Nothing is a must, everything is possible... )

When a player of level 4 or above enters the shop for the first time:
 * "O, hallootjes. Welkom in mijn winkel, Onder een Hoedje. Jij lijkt best wel vers, geloof ik. Jij mag hier best eens, eh... een kijkje nemen... "
 * (Oh, hello there. Welcome to my store, Cooler Hats. You seem quite fresh, I believe. You should come and, um... take a look around... )


 * "Bij Onder een Hoedje hebben we vooral veel, eh... hoedjes... En andere dingen voor op je hoofd. De spulletjes die we hier verkopen, hebben bepaalde... orange. Daar kun je veel aan hebben tijdens gevechten. Klinkt handig. Je kunt op, eh, drukken als je meer over een artikel wilt weten. Dus vraag het niet aan mij...  "


 * (At Cooler Hats we especially have a lot of, um... hats... And other things for on your head. The stuff we sell here have certain... orange. You can get a lot of use out of them during battles. Sounds handy. You can press, um, if you want to know more about an item. So don't ask me...  )

When a player of level 10 or above enters the shop for the first time:
 * "O, hallootjes. Welkom in mijn winkel, Onder een Hoedje. Jij bent best wel heel erg, eh, vers. Wat stoer dat je hier komt winkelen. Hopelijk is onze winkel cool genoeg... "


 * (Oh, hello there. Welcome to my store, Cooler Hats. You're pretty, um, fresh. How nice of you to come shopping here. Hopefully our store is cool enough... )

When a player of level 20 or above enters the shop for the first time:
 * "O, hallootjes. Welkom in mijn winkel, Onder een Hoedje. O wauw, jij bent, eh, verser dan eh... Noem eens iets dat heel vers is... Misschien moet ik nieuwe spullen inslaan die vers genoeg zijn voor jou... "


 * (Oh, hello there. Welcome to my store, Cooler Hats. Oh wow, you're, um, fresher than um... Name something that's very fresh... Maybe I should stock up on new stuff that's fresh enough for you... )

When a player of level 30 or above enters the shop for the first time:
 * "O, hallootjes. Welkom in mijn winkel, Onder een Hoedje. Wa... eh... Hoe kun je ZO vers zijn? Ik... Ik weet niet of mijn winkeltje zoveel versheid wel aankan... "


 * (Oh, hello there. Welcome to my store, Cooler Hats. Wha... um... How can you be SO fresh? I... I don't know if my little store can handle that much freshness... )

When spending at least 100,000 cash for the first time:
 * "Wat, eh... Heb je echt... Wauwie. Ik heb wat voor je. Een orange die we bewaren voor de klanten die we, eh... het meest waarderen. Het zou best cool zijn als je die, eh, op zou willen doen, of zo... Als dat iets is dat je leuk zou vinden... "


 * (What, um... Have you really... Whoa. I have something for you. A badge we keep for the customers we, um.... value the most. It would be pretty cool if you wanted to, um, put that one on, or something... If that's something you'd like... )

When spending at least 1,000,000 cash for the first time:
 * "O jeetjemineetje, eh... Dit is een, eh, hele speciale orange voor onze trouwste klanten, als, eh... bedankje. Dus bedankt voor zoveel klandizie... "


 * (Oh my gosh, um... This is a, um, very special badge for our most loyal customers, as a, um.... thank you. So thanks for so much patronage... )

When entering the shop without an internet connection:
 * "O, hallootjes. Uh, volgens mij ben je niet helemaal online... Je kunt misschien beter even langs de orange... Daar kun je je verbinden met het orange..."


 * (Oh, hello there. Um, I don't think you're quite online... You might want to stop by the orange... There you can connect to the orange...)

When entering the shop:
 * "O, eh... hallootjes."


 * (Oh, um... hello there.)

When the shop stocks a piece of already-owned headgear for the first time:
 * "O, we hebben iets in de winkel dat je al hebt. Dus, eh... dan kun je de orange verhogen of de artikelen orange... Als je de orange, kun je meer effectvakjes krijgen... of meer ervaringspunten verdienen. Als je je artikel orange, krijg je het nieuwe, met andere effecten en zo. Klinkt leuk, toch? Haha... haha... ha... "
 * (Oh, we have something in the store that you already have. So, um... then you can boost the orange or orange the items... If you orange, you can get more ability slots or earn more experience points. If you orange your item, you get the new one, with different abilities and such. Sounds fun, right? Haha... haha... ha... )

When selecting a piece of headgear:
 * "Wil je dit kopen?"
 * (You want to buy this?)

When selecting a piece of already-owned headgear:
 * "O, dat, eh... Ik geloof dat je dat al hebt. Wil je, eh... de orange, of, eh... het orange?"
 * (Oh, that, um... I believe you already have that one. Do you want to, um... boost the orange, or, um... orange it?)

When deciding whether to exchange a piece of headgear:
 * "Je verliest de orange en de orange hiervan, dus, eh... Weet je het zeker?"
 * (You lose the orange and the orange of this one, so, um.... Are you sure?)

When trying to trade in a piece of headgear that has the same main ability:
 * "Eh, het effect is, eh... precies hetzelfde... Het heeft weinig zin om ze om te ruilen..."


 * (Um, the ability is, um... exactly the same... It makes little sense to exchange them...)

When selecting a piece of already-owned headgear with max star power:
 * "O, hopelijk, eh... wilde je dat niet al te graag... Want, eh... zeldzamer dan dit kan dit artikel niet worden..."


 * (Oh, hopefully, um... you didn't want that too badly... Because, um... a higher star power than this, this item cannot get...)

When selecting a piece of headgear already bought on the same day:
 * "O, die, eh... Die hebben we niet meer op voorraad. Het spijt me heel erg. Ik verkoop klanten niet graag nee... "


 * Oh, that one, um... We no longer have that one in stock. I'm very sorry. I don't like to sell customers no...

When selecting a piece of headgear already bought on the same day in Splatsville:
 * "Huh? O, oepsie... Die is, eh... al uitverkocht..."


 * (Huh, oh, oopsie... That one is, um... already sold out...)

After buying a piece of headgear:
 * "Wil je dit dragen?"
 * (You want to wear this?)

After the player is offered to equip a purchase:
 * "Oké, leuk, leuk. Eh, als je je nieuwe artikel wilt dragen, dan kun je dan in het menu orange doen... Dat wist je vast allang...  "


 * (Okay, nice, nice. Um, if you want to wear your new item, then you can do orange in the menu... You probably already knew that...  )

When not having enough cash:
 * "O, eh... Misschien had je gemist dat, eh... je dit niet helemaal kunt... betalen..."


 * (Oh, um... Perhaps you had missed that, um... you can't quite... afford this...)

}}

Badges
Spending enough money by buying items from Annie at Cooler Heads will reward the payer with special Badges that they can use on their Splashtag.

Annie

 * It is possible that Annie has a romantic interest in Sheldon. However, this possibility is only mentioned in Chapter 4 of the Squid Sisters Stories when Callie blurts out in excitement, "Do you think Annie and Sheldon...?!" to which Marie responds, smiling, "No way, not a chance."
 * In the same chapter, according to Crusty Sean, Annie was also looking for a new gig and had kept herself busy decorating weapons at Ammo Knights. The more she did it, the more she felt a detail-oriented part-time job suited her perfectly. This is probably what inspired her to start the online retail service, SplatNet Gear Shop.
 * Annie was on Team Chaos for the Chaos vs. Order Splatfest, with her reasoning that it matches the eccentric gear abilities she sells in her online shop.
 * Annie seems to be slightly skeptical of Spyke, as seen in the Splatoon 2 relationship chart, in which she states "He seems dangerous..." Additionally, in Inkopolis Plaza, the alleyway that Spyke inhabits is directly opposite Cooler Heads, Annie's shop. This connection could be a reference to sea urchins and sea anemones being natural enemies.

Moe

 * Curiously, Moe is one of the few speaking characters in the Splatoon series to not seem to have changed significantly in appearance towards a more humanoid form compared to the real-world counterpart of their species, other examples of this being Craymond and Nails.
 * Moe's appearance differs significantly from the only other known clownfish, Harmony's companion, and is the only example of its species that is shown to speak. In addition, unlike Harmony's clownfish, the specific species of Moe is not known.

Etymology
Annie name is a pun on the word "anemone," as it sounds like the "ane" in "anemone". Moe name completes the pun.

Moe name may also be referencing Nemo from Finding Nemo, who is also a clownfish.