Mem cake

Mem cakes are collectables in Octo Expansion.

Mem cakes are small items modeled after objects and characters from the world of Splatoon. They are said to be physical manifestations of Agent 8's lost memories, and are obtained as rewards for completing stages. They are categorized by the stations that dwell in the lines. The mem cakes and their descriptions are able to be viewed from the CQ-80.

Gameplay
Collecting all the mem cakes of a particular set will net players Gear from Iso Padre to use in multiplayer after clearing Octo Expansion. Collecting them all will get 30,000 C.Q. Points

Using the "Ask for Help" option if a test proves too difficult will reward player a mem cake, but it would be grayed out, the text would be in Marina's ink color, its name would be "Hazy Memory" with Marina's symbol right beside the name, and the poem would be replaced with "Your guess is as good as mine." It would remain this way unless the player clears the test for real. This does not, however, prevent the player from either getting gear from Iso Padre or unlocking playable Octolings.

Trivia

 * The mem cakes resemble erasers, specifically the kind that are shaped to look like certain things. This could be a reference to the fact that Agent 8's memories have been "erased" (whether or not they were deliberately erased is unknown).
 * The mem cakes also resemble kamaboko, a Japanese fish cake consisting of pureed fish that can be shaped into looking like various things. When mem cakes are viewed from a certain angle some white speckles can be seen reflecting off of it, where the same effect is also present on kamaboko.
 * All mem cake descriptions are written in poems, following the format; A, BB, A.
 * The poems also follow an 8-8-8 syllabic format.
 * In the Japanese version, the poems follow the 5-7-5-7-7 syllable format of tanka poems.
 * When viewing a mem cake it is possible to flick the mem cake by holding down the and tilting the  right stick towards a direction and then releasing it, causing the mem cake to spin in the opposite direction.
 * According to a developer interview, the reason that test subjects such as Agent 8 get mem cakes from the facility is because it supposed to give the them proof that the "promised land" is real and that they existed in it before.