Moe

Moe (Japanese: クマノ Kumano) is a clown fish who lives on top of Annie's head. He runs the hat shop Cooler Heads alongside Annie, brashly critiquing players based on their rank and style.

Personality and traits
Moe acts callous towards the Inklings, insulting them at every single opportunity. Though he acts tough, he stubbornly refuses to leave Annie's head. Despite his tough talk, he never does anything on his own. This is partially represented by their manner of speaking - Annie always speaks first, with Moe popping up afterwards with a smart remark.

It is hinted at in the nineteenth Sunken Scroll that Moe is manipulating Annie. It states "Is the big fluffy one providing shelter for the little fishy one, or is the little fishy one manipulating the big fluffy one? We may never know... "

Quotes

 * "YOU'LL BE BACK!" - When the player buys a hat
 * "WASTIN' OUR TIME!" - When the player selects a hat and then decides not to buy it
 * "YER STILL A NERD!" - When the player visits the shop after leveling up
 * "LOSER ALERT!" - When a player under level 4 enters the shop