Splatoon commercials

In May 2015, before the release of Splatoon, Nintendo of America launched a marketing campaign to promote the game. The campaign featured real in-game footage, but instead of using music from Splatoon, original music was made exclusively for the campaign. It was notable for its mixed to negative reception that resulted in widespread word-of-mouth discussion of the ads and Splatoon.

The ads ran on TV and YouTube for North America. People in other regions could access the ads on YouTube.

Ads

 * Squid Kid
 * Splat the World
 * Single Player Spot
 * Extended Cut

Squid Kid
Splat! Splat!

You're a kid now,

You're a squid now,

You're a kid, you're a squid, you're a kid, you're a squid,

You're a kid now!

(Pause)

Ink it all now,

Up the wall now,

Disappear, you're a knack,

When you turn, then attack,

You're a squid now!

Rise up out the ink,

Ambush this dude!

Splatatatatatatata Splatoon!

Splat the World
Splat! Splat! Splat!

Splatoon the game, Splatoon is here

Become a squid and disappear

Swim real fast, to hide from foes

Ambush this guy, hit him right in the nose!

Splat the wall! Splat the floor!

Claim your space 'cause it's a turf war!

Come on and splatatatatatatatatatatatatatatatatatatatata Splatoon!

Single Player Spot
Splat! Splat!

Inkopolis,

We've got to save our town.

The Octarians,

Are bringing us down.

Go from a kid to a squid,

And swim around.

Blast 'em, bomb 'em,

Roll 'em, soak 'em!

Bring the big boss dooooown! Woo!

It's splatatatatatata Splatoon!

Extended Cut
Splat! Splat! Splat!

Splatoon's the game

[unintelligible]

Make a mess,

Is what you're gonna do

Splat the wall, splat the floor,

Splat each other, splat some more!

The ink with the most ink splatted will win,

Now you know the rules so let's begin!

You're an Inkling kid that can change to a squid,

Dive into the ink, no one will no what you did...

You can swim through gates,

You can swim really fast,

You can climb a wall,

You know it's always a blast!

You can charge up your big meter too,

Become a Kraken, see what it can do!

Come on!

Splat the world together! (Splat the world together!)

Come on!

Splat the world, all right! (Splat the world all right!)

Ink it up to the sun, ink it up to the moon!

Splatatatatatata Splatoon!

Splat! Splat! Splat!

Splattershot guy, it's rapid and wide

With the Splat Roller, you can really glide

Splat Charger inks, a long straight line!

Splat Bombs explode after a little time

When the Inkstrike comes, hope it's on your side

It's a massive ink blast, so run and hide!

So many spaces to claim,

In this turf war

Like Saltspray Rig,

When you are off shore

Or go inside,

To Walleye Warehouse

You will be, without any doubts!

Splat this game, cause a lot of fun!

[unintelligible]

[unintelligible]

Come on!

Splat the world together! (Splat the world together!)

Come on!

Splat the world, all right! (Splat the world all right!)

Ink it up to the sun, ink it up to the moon!

Splatatatatatata Splatoon!

You can help defend Inkopolis,

From the Octarian nemesis

Some are small,

And some are fat,

Take the map with your ink splat!

If you want them out,

Of your town,

You gotta take all of the bosses down!

Come on!

Splat the world together! (Splat the world together!)

Come on!

Splat the world, all right! (Splat the world all right!)

Ink it up to the sun, ink it up to the moon!

Splatatatatatata Splatoon!

Trivia

 * The commercials spawned memes, such as a video with a looped line of "You're a kid, you're a squid, you're a kid, you're a squid".
 * The commercials were dubbed in Spanish for the Latin American market. They include a web address, www.entintate.com (meaning "ink yourself up"), which links to the Spanish version of the American Splatoon website.
 * Niño calamar (Squid Kid)
 * Entinta el mundo (Ink the World)
 * Entintalo (Ink it Up)