New

New can refer to the main weapon:

Or the stage:
 * New Albacore Hotel

Or the headgear:

Or the shoes:

Or the Splatfests:
 * Newest vs. Most Popular
 * New Lifeform vs. Future Tech

Or the song:
 * New You

Or the in-game content:
 * New Squidbeak Splatoon

Or the latest version of Splatoon 2, version