Moe

"GIVE US YER CASH!"

- Moe upon entering Cooler Heads

Moe is a clownfish with bulging eyes who lives in Annie's hair. In and, he runs the hat shop Cooler Heads alongside Annie, brashly critiquing players who enter the shop. He can also be seen in Annie's hair in, though he otherwise has no role in this game.

Personality and traits
Moe acts hostile towards the Inklings, insulting them at every single opportunity. Though he acts tough, he stubbornly refuses to leave Annie's head and never does anything on his own. This is partially represented by their manner of speaking: Annie always speaks first, with Moe popping up afterwards with a smart remark.

Splatoon
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🇺🇸 [[united states|us]] English (North America)
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 * "BEAT IT LOSER" - When a player below Level 4 enters the shop.
 * "LOSER ALERT!" - When a player at Level 4 or higher enters the shop for the first time.
 * "PAY UP, CHUMP!" - When a player enters the shop upon reaching Level 5.
 * "GIVE US YER CASH!" - When the player enters the shop.
 * "BEAT IT, NERD!" - When the player is offline.
 * "YOU'LL BE BACK!" - After the player chooses whether to equip a new piece of headgear.
 * "WASTIN' OUR TIME!" - When the player tries to purchase headgear they already own.
 * "YER BROKE!" - When the player does not have enough Cash.
 * "YER STILL A NERD!" - When the player visits the shop after Leveling up.
 * "NO LOITERING!" - When a player at Level 15 or higher enters the shop for the first time.
 * "I'M STILL FRESHER!" - When a player at Level 20 or higher enters the shop for the first time.
 * "I'M STILL FRESHER!" - When a player at Level 20 or higher enters the shop for the first time.

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🇪🇺 [[european union|eu]] English (Europe and Oceania)
}}
 * "BEAT IT LOSER" - When a player below Level 4 enters the shop.
 * "LOSER ALERT!" - When a player at Level 4 or higher enters the shop for the first time.
 * "YO, SQUID!" - When the player enters the shop.
 * "YOU'LL BE BACK!" - After the player chooses whether to equip a new piece of headgear.
 * "WASTIN' OUR TIME!" - When the player tries to purchase headgear they already own.
 * "BRING US CASH!" - When the player does not have enough Cash.
 * "YER STILL A NERD!" - When the player visits the shop after Leveling up.
 * "I'M STILL FRESHER!" - When a player at Level 20 or higher enters the shop for the first time.
 * "GET OUTTA HERE!" - Moe on not being level 4.
 * "GET OUTTA HERE!" - Moe on not being level 4.

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[[undefined|jp]] Japanese
When a player below Level 4 enters the shop:
 * 「オトトイきやがれ！」
 * (Beat it!)

When a player at Level 4 or higher enters the store for the first time:
 * 「イナカモンはっけん！」
 * (Unfresh alert!)

After the player chooses whether to equip a new piece of clothing:
 * 「またこいよ！」
 * (You'll be back!) -

}}

Splatoon 3
"And here are two familiar faces - Annie and 'Moe from Cooler Heads, the Inkopolis headgear shop! Annie has leaned into her love of gothic metal and changed her style. She also moonlights as a sysop for SplatNet and adds decals to weapons on the side. As for Moe? Still a clown fish."

- @SplatoonNA on Twitter

Trivia

 * Annie and Moe's names together sound like "anemone", Annie's species.
 * Moe's name may be referencing Nemo from Finding Nemo, who is also a clownfish.
 * Curiously, Moe is one of the few speaking characters in the Splatoon series to not seem to have changed significantly in appearance towards a more humanoid form compared to the real-world counterpart of their species, other examples of this being Craymond and Nails.
 * Moe's appearance differs significantly from the only other known clownfish, Harmony's companion, and is the only example of its species that is shown to speak. In addition, unlike Harmony's clownfish, the specific species of Moe is not known.