Barazushi

Barazushi is an upcoming brand in Splatoon 3. It is currently unknown what gear abilities it will favor or unfavor.

According to the Live from Squid Research Lab, Barazushi makes high-quality gear with sponges for deserts and cold regions.

Quotes
"Speaking of showing off your style, we've uncovered a new clothing brand called Barazushi, known for high-quality performance gear... like this hoodie made of ultra-fine sponges. We're conducting durability tests now and wringing out all the data we can!"

- @SplatoonNA on Twitter

"Barazushi is a new clothing brand known for high-quality performance gear... like this hoodie made of ultra-fine sponges."

- @NintendoUKVS on Twitter

Etymology
Barazushi is a Japanese dish in which seafood, vegetables, and other ingredients are put on top of or mixed into rice.