Clickbait

"Clickbait" is a song performed by C-Side.

Description
"Clickbait" is a song from performed by C-Side. The song features vocals, guitar, and bass, and is a multiplayer music track for Splatoon 3.

"Clickbait" has two versions. One is used for Anarchy Battles and another is used for Turf War battles. Because of Turf War's time limit of 3 minutes and using its last minute for Now or Never!, the Turf War version loops earlier, at around the 1:25 mark, unlike the Anarchy Battles version where it loops at around 1:47.

The full Regular Battle version was first heard in the Release Date Revealed trailer on 2022-04-22.

"Clickbait" (Splatoon 3 Direct introduction)
A simplified cover of "Clickbait" similar to Splattack! (Jam Session) and Inkoming! (Cloud Demo). It starts with a sparse drum solo, but more instruments are added in. It can be heard at the beginning of Splatoon 3 Direct on 2022-08-10.

[[Media:Big Run.oga|"Clickbait" (Big Run)]]
During Big Run, a distorted and frenetic cover of "Clickbait" presumably produced by ω-3 plays instead of Deluge Dirge during non-Known Occurrence waves, heavily sampling the original. This cover can also be heard in the Big Run-related announcements in the Splatoon 3 Direct on 2022-08-10 and the Chill Season 2022 Announcement trailer.

[[Media:Big Run Lobby.mp3|Another cover]] of "Clickbait" temporarily replaces Happy Little Workers during a Big Run, also presumably performed by ω-3. In contrast to most Salmon Run related music, this cover features a simple and melancholy instrumental. It notably features fewer digital elements and timpani strikes compared to ω-3's other songs.

"Clickbait" (Chill Season 2022 trailer)
In the Chill Season 2022 announcement trailer, another version of ω-3's "Clickbait" was heard. This version is extended from the one in the Big Run announcement.

[[Media:S3ClickbaitDemoCSide.mp3|"Clickbait" (Demo)]]
A demo version of "Clickbait" can be heard on the Live from Squid Research Lab on the Nintendo website. The instruments sound less "live" and the vocals are less filtered. The vocal part exclusive to the Anarchy Battles version can be heard in this demo for a few seconds before it fades away.

"Clickbait" (September 2021 Direct)
A shorter demo version can be heard on a Splatoon 3 online multiplayer battle trailer on September 2021 Direct. While it is very similar to the aforementioned demo version, this version skips some parts of the song, and the beginning of the guitar sequence is cut off by static noises as the trailer transitions to the trailer for the Return of the Mammalians mode.

"Clickbait" (Live)
The live version of Clickbait is somewhat similar to the versions used in the actual game. The song starts with the opening. The first loop of the song is the Turf War version of Clickbait while the second loop is the Anarchy Battle version. After that, the drums get faster to transition into Sea Me Now.

"Clickbait" (In the Studio)
The behind-the-scene video uploaded by Nintendo uses the final version of the song, but the musicians play an ending section instead of looping like in-game.

Lobby Terminal Jingle
When the player is near or accesses the Lobby Terminals in both the Battle Lobby and Grizzco Industries, a digitized version of the intro vocals of Clickbait can be heard.

Trivia

 * "Clickbait" is considered the theme tune of, with it being featured in the initial reveal, among several other, trailers for the game as well as having multiple versions of the song within the game, including the tutorial and Tableturf Battle.

Etymology
"Clickbait" refers to a deceptive tactic used on websites to trick someone into clicking on something via misleading thumbnails or titles, as well as a pun on fishing baits.