Brand

“	There are various different brands of gear, and oddly enough... each brand's gear takes more easily to different kinds of extra abilities! So if there's an ability you like, try getting gear from the same brand!	”
— Judd

Brands are the names and logos of the makers of gear and some weapons. Most brands have an effect on abilities assigned to empty gear slots: a common ability that's 5x more likely, and an uncommon ability that's only 1/2x as likely.

Brand Weights

Brand	Name	Games	Common Ability (5x)	Uncommon Ability (1/2x)	Pieces of equipment (weapons and gear)
	amiibo	Splatoon	-	-	12
	Annaki	Splatoon 2	-	-	Unknown
	Cuttlegear	Splatoon	-	-	11
	Famitsu	Splatoon	-	-	3
	Firefin	Splatoon	Ink Saver (Sub)	Ink Recovery Up	17
	Forge	Splatoon	Special Duration Up	Ink Saver (Sub)	20
	Inkline	Splatoon	Defense Up	Damage Up	18
	KOG	Splatoon	-	-	2
	Krak-On	Splatoon Splatoon 2	Swim Speed Up	Defense Up	23
	Rockenberg	Splatoon	Run Speed Up	Swim Speed Up	22
	Skalop	Splatoon Splatoon 2	Quick Respawn	Special Saver	16
	Splash Mob	Splatoon Splatoon 2	Ink Saver (Main)	Run Speed Up	23
	SquidForce	Splatoon Splatoon 2	Damage Up	Ink Saver (Main)	20
	Takoroka	Splatoon	Special Charge Up	Special Duration Up	15
	Tentatek	Splatoon Splatoon 2	Ink Recovery Up	Quick Super Jump	19
	The SQUID GIRL	Splatoon	-	-	3
	Toni Kensa	Splatoon 2	-	-	Unknown
	Zekko	Splatoon	Special Saver	Special Charge Up	24
	Zink	Splatoon	Quick Super Jump	Quick Respawn	20

Weapon Brands

Main article: Weapon Brand

Trivia

• Brands typically create a specific style of gear, such as Inkline's products, which are geared toward the outdoors.
• Brand logos can be found on stickers and pieces of graffiti, scattered throughout Inkopolis, Octo Valley and many multiplayer stages.
• 

  Bomb Range Up
  is the only stackable ability without an associated brand for it.