Label
The name(s) presented could be conjectural.
Labels are found in names of gear that share similar designs to each other, and are also found using a brand's mascot name in Splatoon and Splatoon 2.
Deca
Deca is a label only found on gear in Splatoon 2
This label is found in two pieces of 
Zink clothing and in one piece of 
Forge headgear. The 
Navy Deca Logo Tee and the 
White Deca Logo Tee, being variants of each other, have both a logo on their front and back that resembles that of Zink. The 
Deca Tackle Visor Helmet has Inkling text and characters resembling Inkling numbers on its front and back, as well as a logo on the sides which does not seem to resemble anything.
The name 'Deca' comes from the Greek word "deka" meaning 'ten' and is usually used as a prefix in words. The label derives from the Japanese label "デカ" deka, also deriving from the Greek. This might be a reference to squids having ten tentacles.
- Gallery of Deca-labeled gear
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Dakro
Dakro is a label only found on gear in Splatoon 2
This label is found in two pieces of Zink clothing. The 
Dakro Golden Tee and the 
Dakro Nana Tee, being variants of each other, have a rectangular design on front with Zink's name in Inkling. This design does not seem to resemble anything.
The name 'Dakro' comes from the Japanese portmanteau "デカロ" dekaro which is a combination of the words "デカ" deka, the Greek word for 'ten', and "ロゴ" rogo, meaning 'logo'.
- Gallery of Dakro-labeled gear
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Dakronik
Dakronik is a label only found on gear in Splatoon 2
This label is found in five pieces of Zink footwear. The 
Black Dakroniks, 
Chocolate Dakroniks and 
Mint Dakroniks, being variants of each other, have all oversized soles and laces. They have an arrow around the back of the heel and a tag with Zink's name on it in Inkling. On the tongue of the shoes the same rectangular design can be found as the ones found on the Dakro Golden Tee and the Dakro Nana Tee. This could mean that Dakroniks are the shoes of the 'Dakro' line, which is supported by the fact that the first part of their names are the same.
The 
Blue Laceless Dakroniks and the 
White Laceless Dakroniks, being variants of each other, have regular-sized sneakers without laces. Similar to the previous shoes, they have an arrow around the back of the heel and a tag with Zink's name on it in Inkling and have the same 'Dakro' logo.
The name 'Dakronik' comes from the Japanese portmanteau "デカロニック" dekaronikku which is a combination of the word "デカ" deka, the Greek word for 'ten', and the Japanese name for Zink, "アイロニック" Aironikku, meaning 'ironic'. Because the label refers to a pair of shoes, the name is pluralised.
- Gallery of Dakronik-labeled gear
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Seahorse
Seahorse is a label found on gear in Splatoon and Splatoon 2
This label is found in three pieces of Zink footwear. The 
Black Seahorses, the 
White Seahorses and the 
Yellow Seahorses, being variants of each other, have an arrow on the side resembling the one found on Zink's logo, as well as Zink's logo on the tongue of the shoes.
The name 'Seahorse' comes from the Japanese label "シーホース" shīhōsu which translates to 'seahorse'. Because the label refers to a pair of shoes, the name is pluralised.
- Gallery of Seahorse-labeled gear
Hi-Horse
Hi-Horse is a label found on gear in Splatoon and Splatoon 2
This label is found in four pieces of Zink footwear. The 
Gold Hi-Horses, the 
Purple Hi-Horses, the 
Red Hi-Horses and the 
Zombie Hi-Horses, being variants of each other, have an arrow on the side resembling the one found on Zink's logo, as well as Zink's logo on the tongue of the shoes.
Similar to the 'Seahorse' label, the name 'Hi-Horse' comes from the Japanese label "シーホースHi" shīhōsu hai which translates to 'seahorse hi'. 'Hi' refers to the shoe being a high-top. Because the label refers to a pair of shoes, the name is pluralised. Seeing the similarities in the name of the labels, both in English and Japanese, the Hi-Horses could be the high-top variants of the 'Seahorse' line.
- Gallery of Hi-Horse-labeled gear
Urchins
Urchins is a label found on gear in Splatoon and Splatoon 2
This label is found in one piece of Zink clothing, one piece of 
Krak-On headgear and one piece of 
Skalop headgear. The 
Urchins Jersey has an Inkling character on the chest, and on the back is a large number '3' in Inkling surrounded by smaller text in Inkling. A color-inverted version of the Zink logo can be seen on a tag along with other symbols.
The 
Woolly Urchins Classic has the same character as the one found on the Urchins Jersey and has Inkling text on the back of the cap. The 
Urchins Cap has the same character as the other gear on the front. On top of the brim is a sticker with the Skalop logo, and on the back of the cap is a rectangular patch with a squid-like emblem in white, black, and red.
- Gallery of Urchins-labeled gear
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King
King is a label only found on gear in Splatoon 2
This label is found in two pieces of 
Enperry headgear and four pieces of Enperry clothing. The 
King Facemask has the latter half of the text found in Enperry's logo on its front. Similarly, the front of 
King Flip Mesh has this as well but featuring a crown on top of the text. Enperry's full name in Inkling can be found on the underside of the bill.
The 
King Jersey has Enperry's logo on the front and numbering in Inkling can be found on the left sleeve and back. Like the King Facemask, half of Emperry's name can be found on the right sleeve. Similarly, the front of 
Navy King Tank and 
White King Tank have Enperry's logo on the front as well, but also half Enperry's name featuring a crown like the King Flip Mesh. The 
Slash King Tank has a small Enperry logo with the former half of its name, minus the first character, while having Enperry's latter half of its name on the front.
The name 'King' comes from the Japanese label "キング" Kingu which translates to 'king'. The name is fitting seeing how a crown can be found on many pieces of 'King' gear.
- Gallery of King-labeled gear
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Octoking
Octoking is a label only found on gear in Splatoon 2
This label is found in one piece of Enperry headgear and three pieces of Enperry clothing. The 
Octoking Facemask has a red star-and-stripes design that does not seem to resemble anything.
The 
Octoking HK Jersey has a gold text on its front, with the former half of the characters resembling those of Enperry's name, while the latter half of the text seems to be original to the 'Octoking' line. The text features a similar star-and-stripes design within the text. The front features what looks like a red octopus. On the tag on the bottom of the jersey, a tag can be found with the second and third characters of the aforementioned text while a character resembling an H can be seen in the same tag.
The 
Black Velour Octoking Tee and the 
Green Velour Octoking Tee, being variants of each other, have the octopus (albeit larger) and the text found on the Octoking HK Jersey. The same text without the octopus can be found on the back of the tee.
Similar to the King label, the name 'Octoking' comes from the Japanese label "キングオクト" Kinguokuto which translates to 'king octo'.
- Gallery of Octoking-labeled gear
Squidkid
Squidkid is a label only found on gear in Splatoon 2.
This label is found in seven pieces of Enperry footwear. The 
Black & Blue Squidkid V, the 
Honey & Orange Squidkid V, the 
Online Squidkid V and the 
Red & White Squidkid V, being variants of each other, have Enperry's name on their tongues, with the exception of the Online Squidkid V, having the Nintendo Switch Online logo. They have the former half of Enperry's name on the back.
The 
Blue & Black Squidkid IV, the 
Red & Black Squidkid IV and the 
Sun & Shade Squidkid IV, being variants of each other, have Enperry's name on their tongues.
The name 'Squidkid' comes from the words 'squid' and 'kid'. It might be a reference to Nintendo's Splatoon "Squid Kid" Commercial, released on May 12, 2015, on Nintendo of America's YouTube page. In the commercial, the lines "You're a kid now, You're a squid now" were famously repeated several times.
- Gallery of Squidkid-labeled gear
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Eminence
Eminence is a label only found on gear in Splatoon 2.
This label is found in one piece of Enperry footwear and two pieces of Enperry clothing. The 
Eminence Cuff has Enperry's name engraved on it. The 
Milky Eminence Jacket and the 
Navy Eminence Jacket, being variants of each other, have Enperry's name on the front. The navy variant has Enperry's name on the back while the milky variant has a white, gold, red, and black squid emblem on both the front and back sides of the jacket.
- Gallery of Eminence-labeled gear
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Enperrial
Enperrial is a label only found on gear in Splatoon 2.
This label is found in two pieces of Enperry footwear. The 
Milky Enperrials and the 
Navy Enperrials, being variants of each other, have Enperry's name on the back of the heel.
The name 'Enperrial' likely comes from 'Enperry' and 'imperial'. This is supported by the Japanese label "エンペリアル" Enperiaru which translates to 'imperial'. Because the label refers to a pair of shoes, the name is pluralised.
- Gallery of Eminence-labeled gear
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FishFry
FishFry is a label found on gear in Splatoon and Splatoon 2.
This label is found in three pieces of 
Firefin headgear, five pieces of Firefin clothing and two pieces of Firefin shoes. The 
Black FishFry Bandana and the 
FishFry Biscuit Bandana, being variants of each other, have small icons of FishFry, Firefin's mascot, on them. The 
FishFry Visor has FishFry on the front, while some text is found on the side of the visor, which might be Firefin's name in Inkling.
The 
Black 8-Bit FishFry, the 
Gray 8-Bit FishFry and the 
White 8-Bit FishFry, being variants of each other, have an 8-bit FishFry on their front and back.
The 
Blue 16-Bit FishFry and the 
Khaki 16-Bit FishFry, being variants of each other, have a 16-bit FishFry on their front, with presumably Firefin's name in Inkling. On their back, there is also a symbol on the end of the right sleeve which resembles the first two characters of the aforementioned name.
The 
Red FishFry Sandals and the 
Yellow FishFry Sandals, being variants of each other, have what might be Firefin's name on sandals. However, the last character is different than the ones found on the Blue 16-bit Fishfry and Khaki 16-bit Fishfry. They also have FishFry embroidered onto the sides of the socks.
The name 'FishFry' comes from 'fish' and 'fry', and the name was likely inspired by the Japanese name "ヤキフグ" Yakifugu, which translates to 'fried blowfish'.
- Gallery of FishFry-labeled gear
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Norimaki 750
Norimaki 750 is a label only found on gear in Splatoon 2.
This label is found in two pieces of 
Tentatek footwear. The 
Black Norimaki 750s and the 
White Norimaki 750s, being variants of each other, have Tentatek's logo and presumably its name on the end of the strap and on the tag on the back of the shoes.
The name 'Norimaki 759 comes from the Japanese "ノリマキ" Norimaki which is a type of sushi. "ノリ" Nori is the Japanese name for editable seewead and "マキ" maki is Japanese for 'roll'. The '750' part of the name comes from the real-life shoes the label is based on; 'Adidas Yeezy Boost 750'. Because it refers to a pair of shoes, the name is pluralised.
- Gallery of Norimaki 750-labeled gear
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Iromaki 750
Iromaki 750 is a label only found on gear in Splatoon 2.
This label is found in six pieces of Tentatek footwear. The 
Blue Iromaki 750s, the 
Green Iromaki 750s, the 
Orange Iromaki 750s, the 
Purple Iromaki 750s, the 
Red Iromaki 750s and the 
Yellow Iromaki 750s, being variants of each other, have a horizontal strap with a white Tentatek logo on it and large white text running across it. A large, white Tentatek logo can be seen under the strap.
Like 'Norimaki 750', the '750' part of the name comes from the same real-life shoes; 'Adidas Yeezy Boost 750'. Because it refers to a pair of shoes, the name is pluralised.
- Gallery of Iromaki 750-labeled gear
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Sea Slug
Sea Slug is a label found on gear in Splatoon and Splatoon 2.
This label is found in seven pieces of Tentatek footwear. The 
Amber Sea Slug Hi-Tops and the 
Gray Sea-Slug Hi-Tops, being variants of each other, have a Tentatek logo on the tongue.
The 
Blue Sea Slugs, the 
Neon Sea Slugs, the 
Purple Sea Slugs and the 
Red Sea Slugs, being variants of each other, have a small Tentatek logo at the top of the tongue.
The 
Sea Slug Volt 95s has a small Tentatek logo at the top of the tongue and on the back.
The name 'Sea Slug' comes from the Japanese label "ウミウシ" umiushi which translates to 'sea slug'. Because most of the shoes refer to a pair, the name is pluralised.
- Gallery of Sea Slug-labeled gear
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Squid-Stitch
Squid-Stitch is a label found on gear in Splatoon and Splatoon 2.
This label is found in one piece of Skalop headgear, one piece of Skalop clothing and one piece of Krak-On footwear. The 
Squid-Stitch Cap has a sticker with Skalop's logo on top of the brim and one on the back of the cap. The 
Squid-Stitch Tee has Skalop's name in Inkling on the front. The 
Squid-Stitch Slip-Ons has no visible logo or text.
- Gallery of Sea Slug-labeled gear
Speculation
- When comparing Enperry's name with the text found on gear with the 'Octoking' label, the latter half of the characters on Octoking gear have been replaced with different ones. This could mean that the latter half of Emperry's name translates to 'squid' in Inkling, while the latter half of the characters on Octoking gear translates to 'octo'. That leaves 'king', which translates from the former half of the characters. This would mean that Enperry's name in Inkling translates to 'king squid', while the Octoking gear features text that translates to 'king octo'. This is supported by the fact that the Japanese name of Octoking is translated as 'king octo' rather than 'octoking' and that the latter half of Enperry's name is often shown with a crown on King-labeled gear.
Names in other languages
Like in English, some labels are pluralised when referring to a pair of shoes, and might be different.
| English (NoA/NoE) | Japanese | Dutch | French (NoA) | French (NoE) | German | Italian | Russian | Spanish (NoA) | Spanish (NoE) |
|---|---|---|---|---|---|---|---|---|---|
| Deca | デカ Deka (Deca) |
Deca | (No theming) | Deka (Deca) |
Totanic (Zink) |
(No theming) | (No theming) | ||
| Dakro | デカロ Dekaro (From "deka", 'deca' and "rogo", 'logo') |
Dakro | (No theming) | Dakro | Totanic (Zink) |
(No theming) | (No theming) | ||
| Dakronik | デカロニック Dekaronikku (From "deka", 'deca' and "Aironikku", 'Zink') |
Dakronik | (No theming) | Dakronik | Dakronik | (No theming) | Hipocampo-B (Hippopotamus-B) | ||
| Seahorse | シーホース Shīhōsu (Seahorse) |
(No theming) | Hippo | (No theming) | (No theming) | (No theming) | Hipocampo (Hippopotamus) | ||
| Hi-Horse | シーホースHi Shīhōsu Hai (Seahorse Hi) |
(No theming) | Hippo hautes (Hippo high) |
Hippo montantes (Hippo rising) |
(No theming) | (No theming) | (No theming) | (No theming) | Hipocampo-A (Hippopotamus-A) |
| Urchins | ウーニーズ Ūnīzu |
(No theming) | Oursins (Urchins) |
(No theming) | Urchins | Riccidimare (Sea Urchins) |
Ежи Yezhi (Urchin) |
Erizos (Urchins) |
(No theming) |
| King | キング Kingu (King) |
Calamars (From "calamar", French for squid) |
DUX (Enperry) |
King | Calamars (From "calamar", French for squid) |
VIP (Very Important Person) |
Theutik | ||
| Octoking | キングオクト Kinguokuto (King octo) |
Octokings | OCTADUX (From "octa", 'octo', and "DUX", 'Enperry') |
Oktoking | Octokings | Осьмо-VIP Os'mo-VIP (Octo Very Important Person) |
Theutik | ||
| Squidkid | エギング Egingu (Eging) |
Squidkid | Eging | Squidkid | Mitilik (From "mitili", 'mussels', + 'K') |
(No theming) | Calamark (From "calamar", 'squid', + 'K') | ||
| N-Pacer | エンペーサー Enpēsā (Enpacer) |
N-Pacer | DUX (Enperry) |
N-Pacer | (No theming) | VIP (Very Important Person) |
Zapakrakien (From "zapato", 'shoe', and "Krakien", 'Enperry') | ||
| Eminence | キング Kingu (King) |
Calamars (From "calamar", French for squid) |
DUX (Enperry) |
King | Imperial | (No Pattern) | Theutik | ||
| Enperrial | エンペリアル Enperiaru (Enperial) |
Enperrial | DUX (Enperry) |
Enperrial | Imperial | (No Pattern) | Krakien (Enperry) | ||
| FishFry | ヤキフグ Yakifugu (From 'yaki', fried, and takifugi) |
Firefin | Friture (Firefin) |
Rilax (Firefin) |
Cool | Фугасик Fugasik |
(No theming) | ||
| Norimaki 750 | ノリマキ750 Norimaki 750 |
Norimaki 750 | Tennis high-tech (High-tech tennis) |
Norimaki 750 | (No theming) | сушитапки 750 sushi tapki 750 (sushi sneaker 750) |
Deportiva futurista (Futuristic sports) | ||
| Iromaki 750 | イロマキ750 Iromaki 750 |
Iromaki 750 | Tennis high-tech (High-tech tennis) |
Iromaki 750 | (No theming) | сушитапки 750 sushi tapki 750 (sushi sneaker 750) |
Deportiva futurista (Futuristic sports) | ||
| Sea Slug | ウミウシ Umiushi (sea slug) |
(No theming) | Anguille (Eel) |
(No theming) | Swimmer | (No theming) | (No theming) | ||
| Squid-Stitch | チドリ Chidori (From "Chidori koushi") |
(No pattern) | Pied-de-poulpe (Foot of octopus) |
(No theming) | Hip-hop | (No theming) | Bicolor | ||
